Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges
BigCommerce
AUGUST 13, 2018
Consumers Are Shopping in More Locations Than Ever. Consumer electronics websites (45%). Target consumers at different stages of the buyer’s journey. In the age of free shipping, 2-day shipping, and ship-to-store options, consumers can afford to wait. They are looking at: Walmart (46%).
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