Conversion Optimization eCommerce Analytics Payments Study 
BigCommerce
JUNE 27, 2017
Unlike a brick and mortar store, web-based ecommerce stores cannot rely on the visitor’s physical experience with their products to make a sale. According to a study conducted by professor Brent Coker , shoppers trust ecommerce stores 30% less than they trust brick and mortar stores. Extensive studies by Stanford professor B.J.
SellBrite
FEBRUARY 26, 2017
You can even go so far as to build a test to see how interested prospective customers are in your business and products. “To To test if people are willing to pay for your product BEFORE figuring out fulfillment, just set up a landing page with the payment to your paypal account,” says Justin Mares, Founder of Kettle & Fire.
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