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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. Next, we dug deeper into conversion rate by channel. The solution?

Channel 113
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The Power of PPC + SEO

ROI Revolution

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

PPC 88
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

2020 COVID-19 + mobile stats + trends. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). Time spent watching digital video on mobile increased from 42 to 47 minutes ( eMarketer ). Total paid search revenue from mobile increased 93% year-over-year for ROI clients (ROI client data).

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Prime members can already shop with special discounts in categories like electronics, toys, home, and more. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. Mobile ecommerce + COVID-19 stats. by next year.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Prime members can already shop with special discounts in categories like electronics, toys, home, and more. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. Mobile ecommerce + COVID-19 stats. by next year.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

Prime members can already shop with special discounts in categories like electronics, toys, home, and more. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. Mobile ecommerce + COVID-19 stats. by next year.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 158