Inflow Insights
JULY 29, 2021
Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Review how much your campaigns spent and how they performed — and remember that eCommerce ( especially mobile eCommerce ) will continue to grow into a larger share of the holiday shopping market. Say you sell dog toys.
ROI Revolution
JUNE 3, 2020
PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.
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BigCommerce
NOVEMBER 28, 2017
mobile and iOS v. Niche PPC Strategies. Mobile Orders Surpass 50%. Mobile orders have surpassed desktop orders on all Cyber Week days except for Cyber Monday. In 2017, 47% of orders were from Desktop devices while 53% were from Mobile devices –– almost the exact inverse! Cyber Week 2017 Mobile v.
Inflow Insights
OCTOBER 27, 2021
Before, you may have only been ranking for high-conversion phrases like “slinky” — but, when you start ranking for more general terms like “toys,” you’re not capturing the same kind of audiences who are ready to make a purchase. . We’d expect the same effect if a client started PPC efforts (Iike Google Ads) from scratch, as well.
BigCommerce
FEBRUARY 13, 2018
From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers. 2014 Apple Pay launches as a form of mobile payment. 2014 – Apple Pay introduced as mobile payment method. . – Eric Carlson, Co-Founder, 10x Factory. is founded.
Store Growers
MAY 1, 2019
Mobile: 53% (vs 52% in 2017). Or is it because your website performs poorly on mobile ? Mobile: 26% (vs 26% in 2017). The most common observation: attracting mobile visitors that convert poorly. Mobile visitors convert at almost half the rate of desktop visitors. Eliminate paying for mobile traffic?
Ecommerce Platforms
SEPTEMBER 21, 2020
Mobile traffic makes up 70 percent of all eCommerce traffic. For example, in the Home and Garden category, searches for outdoor toys gone up 400 percent, and garden chairs have gone up 300 percent. In 2020, outdoor toys and garden chairs have experienced 4x and 3x their 2019 search volumes, in that order.
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