Programmatic Advertising Trends, Stats, & News [October 2021]
ROI Revolution
OCTOBER 4, 2021
Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases. CVS: The CVS Media Exchange (CMX) launched just last year. Attribution, unique. September 13. Programmatic vs. Google Display Network.
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