The Realities of Selling on Amazon: A Practical Guide for Founders
eCommerceFuel
APRIL 13, 2023
It’s Not One or the Other: Keeping Your Eggs in Multiple Baskets SMB sellers using a multichannel strategy for online sales are increasing and expected to continue in 2023. I have chosen to stay off Amazon for these reasons: I want to own my customer data, I want control over the customer experience, and returns and reviews are in my control.
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