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Retailer Lessons from iGaming Companies

Retail TouchPoints

If an iGaming company doesn’t respond to a gamer’s quirks, likes or dislikes in a matter of moments, that “customer” will move to an iGaming company that does respond. There is no leisurely browsing as in retail. Pini Yakuel is the Co-founder and CEO of Optimove , a customer-led marketing platform.

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