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CPC Strategy

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Hotel Chains Demonstrate Common B2B eCommerce Website Blunders

Forrester's Customer Insights

age of the customer application development & delivery B2B ecommerce offshore services travel & leisure web development b2b ecommerce hotel travel valueWhy do hotel web sites fail to support business travellers' customer journeys, in both the digital and physical sense? B2B eCommerce sites should help business shoppers balance price with value, which is a nuanced combination of many factors, not a series of binary choices.

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Cybersecurity And Professional Sports: Securing The Internet Of Sports

Forrester's Customer Insights

age of the customer risk management security & risk travel & leisure two-factor authentication (2FA) wearables zero trustOver the past few years, companies in all markets have embraced digital transformation, whether it is financial services finding new mechanisms to engage with customers or manufacturers adding sensors and other data collection components into their operational processes.

Americans went back to work in October

Retail Wire

jobs in October, according to the Bureau of Labor Statistics, which found widespread gains including in the leisure and hospitality, professional and business services, manufacturing, and transportation and warehousing sectors. Employers added a total of 531,000 U.S.

Hancocks expands pick and mix range

Talking Retail

Confectionery wholesaler Hancocks has expanded its pick and mix range as “as Briton’s head back to the cinema, leisure outlets and enjoy days out”.

Supermarkets hand back business rates relief

TalkingRetail

Chancellor Rishi Sunak announced in March that all retail, hospitality and leisure businesses in England would be given a business rates holiday for 12 months to help them through the pandemic.

Treasury introduces £4.6bn in new lockdown grants

TalkingRetail

Businesses in the retail, hospitality and leisure sectors. The Treasury has launched £4.6bn of funding to help retailers through the new national lockdown.

MaxiSaver plans to open 20 stores across the UK

Talking Retail

MaxiSaver sells around 6,000 products, which range in price from 29p to £59.99, from leading brands that span food and drink, household, cleaning, pet, garden, stationery, leisure, seasonal, health and beauty.

Retail among the gainers as economy adds jobs

Retail Wire

economy added 850,000 jobs in June, above the 700,000 gain expected by economists, with large pickups in the leisure and hospitality sector (343,000), local education (155,000) and retail (67,000). The U.S.

Smiths News sees stores reopening after lockdown

TalkingRetail

The company said currently less than 5% of its customers’ stores, predominantly in travel and leisure locations, remain closed. Connect Group, which owns Smiths News, has reported a marked increase in its customers’ stores re-opening as lockdown eases.

Co-op switches to selling only peat-free compost

TalkingRetail

Martin Spencer, Co-op’s buyer for home and leisure, said: “We want. Co-op has committed to selling only peat-free compost in its stores.

Carex supports government’s #EnjoySummerSafely campaign

TalkingRetail

The government’s nationwide campaign is designed to encourage a safe and responsible return to summer and leisure activities. Carex is working in partnership with the UK government on its #EnjoySummerSafely campaign.

Bogus coronavirus business grants hit inboxes

TalkingRetail

One email informs the recipient that they have been awarded a Retail, Hospitality and Leisure Grant. The Chartered Trading Standards Institute (CTSI) is warning retailers to be on the lookout for bogus emails from fraudsters offering fake business grants.

Pon Holdings becomes one of biggest bike makers after deal to acquire Cannondale and Schwinn

Retail Wire

“Together we can further cater to the ever growing demand for quality and electric bikes, whether it’s for urban use, leisure or sports,” Pon Holdings CEO Janus Smalbraak said in a statement. Pon Holdings, which owns the Gazelle, Santa Cruz and Urban Arrow, has reached a deal to acquire the Cannondale, Schwinn and Mongoose bicycle brands from Dorel Industries for $810 million.

Lockdown spike in DIY activity: The logistics sector responds

Retail Technology Review

By the end of April online sales across Europe, within the home and leisure sector, in which Dachser DIY-Logistics covers, were at a level more than double than experienced at the start of last year. The UK’s Office of National Statistics (ONS) figures show that in April this year, 30% of retail sales in the UK were conducted online. This figure compares with just 18% in the same month last year and 21% at the Black Friday/Christmas peak in 2019.

Dive Into Moments-Based Marketing At CX North America

Forrester's Customer Insights

Take Netflix, for example: its investor FAQ page explains that its competition is not merely other streaming services, but also other leisure activities like reading a book.

Tips for Showing Holiday Shipping Cut-Off Dates & Offers

GetElastic

Adding to the convenience factor, e-gift cards are promoted as an alternative since shipping is a non-issue, and it provides more flexibility to the receiver to pick out the perfect gift at their leisure.

Don’t Panic, Most Sites Are Seeing Traffic Drops

Neil Patel

Travel and leisure websites are getting much more traffic. But not travel and leisure. It’s been a crazy rollercoaster over the last year and a half due to Covid. When Covid first came out, the majority of websites across the globe saw traffic drops as you can see from the graph above.

Fears of COVID’s second wave and post-election unrest spurring stockpiling behavior

RetailWire

According to a recent poll fielded by Sports and Leisure Research Group, a little over half of Americans are already stocking up on food staples and other household essentials or have plans to do so in coming weeks. The participants cite the potential reimposition of quarantining measures as the number one reason for such behavior, although many are also feeling anxious about the possibility of civil and supply chain disruptions following the November elections

Synthesizing Viewpoints to Enable True Digital Commerce Success

Etail Solutions

For many this has been a leisurely Special Project process of future focused navel gazing while sipping large… The post Synthesizing Viewpoints to Enable True Digital Commerce Success appeared first on Etail Solutions.

Nosto Acquires UGC Marketing Platform Stackla

Retail Touch

In addition to retailers, Stackla also serves businesses in the travel and hospitality, education, CPG, food and beverage, automotive and leisure industries.

How to Increase Online Bookings Amidst Revenge Travel

UpSellIt

This means that the willingness is there – particularly among leisure travelers – to travel, and even book upgrades, extended stays, and multiple trips. Cooped up, fed up, and ready to get out into the world.

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How Will the Holiday Season Impact Shopper Behaviors In 2019?

Retail TouchPoints

Other times, you’re in the mood to browse leisurely and hunt for items. During the hustle and bustle of the holiday season, consumers don’t tend to shop how they would on a normal day. Their time is stretched, they have shopping lists to check off and while they’re always looking for the best deal, they tend to spend more than usual. Despite these nuances, the holiday season is a prime time for new trends to emerge.

16 Tips to Eliminate Distractions & Stay Focused

Neil Patel

Choose Your Leisure Activities Carefully. Staying focused is all about choosing your leisure activities carefully. Leisure time and activities are important for maintaining your focus, but that doesn’t have to mean going brain-numb in front of the television.

Navigation Speed

Rishi Rawat

Shoppers who navigate your site at a fast pace are fundamentally different from leisurely movers. Do you treat these 2 groups differently? You should. Fast browsers are typically in pre-research or post-research pre-commit mode. This means they either have just started their shopping journey or are at the end of it and have a shortlist of options but want to make sure they are making an informed decision.

Flooid Names New CEO For North America

Retail Touch

Mutter’s most recent positions include work as a CFO at private equity-backed companies in the renewable energy and leisure sectors, as well as senior finance roles with Quotient and Sema Group.

Retail pop-ups at the airport: turn passengers into customers

GetElastic

Leisure, pleasure or business – air travel is one of the top forms of transportation for people across the world – and in 2017, almost one billion flights took off from the US alone. Although processes at airports are becoming more streamlined due to the introduction of innovative technological systems, travelers are still waiting over an hour on average between getting through security and boarding the plane.

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Shopping Center Outlook: Why Open Air, Mixed Use and Tech-First Locations Are Hot

Retail Touch

If it’s an older demographic, it’s about wellness, leisure and travel,” said Kampf.

Voice Technology is Changing the Rules of Ecommerce and Customer Experience

GetElastic

Voice technology in leisure and hospitality. The impact on customer experience: The entire leisure industry is built on pampering the customer with round-the-clock service. By 2020, 30% of searches will be carried out without a keyboard or screen 1. Customers will talk to their devices, skipping the “tedious” process of typing or scrolling through information.

Why Experiential And Omnipresent Retail Will Help Traditional Stores Survive And Thrive

Retail TouchPoints

As co-founder and co-CEO Dave Gilboa told the Vancouver Sun : “We’ve always thought that shopping for eyewear should feel a little like browsing at a library — leisurely, filled with pleasant surprises, and better with friends alongside.” By Brian Hannon, Voxpro Digital is increasingly becoming the common battleground for retailers. Brick-and-mortar stores play their part, but it’s only when they employ efficient digital strategies that they can truly compete.

2019 Wrap-Up: The 5 eCommerce Trends That Defined Consumer Spending Last Year

Scalefast

Case in point: Sales of sport leisure footwear rose in the 12 months leading up to August 2019, according to research by NPD. The company expects strong sales growth to continue in the years ahead, with sport leisure surpassing fashion as the largest footwear category in 2020.

What do Today’s Consumers Really Want? #RIC21 Day One Answers the Question

Retail Touch

consumers rarely or never go shopping as a leisure activity; A Shopify survey of North American consumers revealed that 40% used a curbside pickup service during COVID, and nearly as many — 38% — plan to continue using these services even after the pandemic passes.

Retail’s Digital Future

I Vend

Consumer preferences have shifted in response to the pandemic, as many have faced changes in their jobs, income and leisure time. In store shopping has long been the predominant way to shop, however, online shopping has quickly grown to become the preferred channel for many.

3 Tips To Build Consignor Loyalty In A Modern Retail World

Retail TouchPoints

For most, the more pragmatic and safer bet is to withdraw the funds, return to the site or store at their leisure, and pay with a credit card. By Michael Ting, Hyperwallet There are currently more than 25,000 commercial and not-for-profit resale shops in the United States, not to mention the number of consignment marketplaces active online.

Carnival and their Guest Experience Digital Transformation

GetElastic

When the world’s largest leisure travel company, Carnival, wanted to create the ultimate vacation experience aboard their ships, they realized they needed to improve the convergence among the physical and digital worlds into a seamless experience.

The Platinum Card Experience: Travel Clubs And Loyalty Programs In The Retail Landscape

Retail TouchPoints

For high-value travelers and even occasional leisure travelers, a branded travel club can be a Platinum Card experience at a fraction of the price — and a strong incentive to remain loyal to one retailer. By Mike Putman, Customer Travel Solutions If co-brand credit cards and frequent flyer programs have taught us anything, it’s that consumers love to travel and will go out of their way for exclusive travel benefits.

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The Importance of Mapping the Customer Journey in Ecommerce

Zaius

Whether they’ve come across one of your tweets or are just leisurely browsing your ecommerce website, shoppers should have a basic understanding of what you do and sell at this point. Whether you’re welcoming an influx of new customers from Black Friday and Cyber Monday or planning for growth next quarter, it’s always a good time to assess how new customers fit into your ecommerce brand’s overall marketing goals.

Latest CAMP Location Showcases the Art of Child’s Play

Retail Touch

In today’s tech-driven world, retail leaders are focused on using online media and marketing to drive customer engagement. To stand out and scale in an increasingly competitive environment, marketing and CX leaders believe that having a comprehensive digital strategy is key.

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Retail’s Digital Future

iVend

Consumer preferences have shifted in response to the pandemic, as many have faced changes in their jobs, income and leisure time. In store shopping has long been the predominant way to shop, however, online shopping has quickly grown to become the preferred channel for many.

Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail Touch

While the web may have become synonymous with “browsing,” the COVID-19 pandemic created a serious barrier between shoppers and leisurely real-world perusal of inventory.

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