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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. AI in ECommerce: The Future of the Customer Experience. Read the ebook.

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The rise of conflicted consumerism: Cost-of-living prompts UK shoppers to weigh up price versus principles in buying decisions

365 Retail

Despite this seeming paradox, it means retailers now need to cater for both polar ends of the conflicted shoppers’ value spectrum if they are going to win custom, loyalty and lifetime value.” 15% of ‘green’ Millennials were also choosing to buy denim, widely considered to be an environmentally poor fashion choice.

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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

Rohan Moore , founder and CEO of UK fashion company, Olive Clothing. Elli’s fashion company in the United States. All you need is a piece of white paper to use as a background. For many customers, returning online purchases can feel like a hassle. Most customers prefer functionality over creativity.