Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate
Kissmetrics
MARCH 2, 2021
For instance, a company may have made investments on marketing in a new region or early stage SEO that it does not expect to see results from until a later period. What About CAC Per Marketing Channel? Knowing the CAC for each of your marketing channels is what most marketers want to know. This would be an averaging method.
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