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The Case for Extreme Personalization

GetElastic

Nor are they connected to a customer profile. Pricing, billing and fulfillment systems are duplicated for different channels. For customers, the silos result in uneven cross-brand experiences. What’s bad for customers is bad internally too. Point of sale systems in-store are not connected to online catalogues or carts.

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Ecommerce Glossary

AcquireConvert

Call-to-action (CTA) : a line that aims to create a sense of urgency and persuade a customer in your store to take a specific action, such as “shop now”, “buy now”, “add to cart” or “download now”. Customer lifetime value (CLV): an estimate of the total worth of a customer throughout their relationship with the ecommerce business.

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19 Omnichannel Experience Examples from Top Brands

GetElastic

Customer retention rates are 90% higher on omnichannel vs. single channel. The experience plays out in any number of ways, dependent on customer preference; do they want to shop entirely online and pick up in-store? They’ve also brought their online experience in-store by having their website accessible at POS.