The Case for Extreme Personalization
GetElastic
APRIL 28, 2016
In the movie industry for example, some outlets allow customers to download or stream movies and at the same time, offer merchandise related to the move. So when sixteen-year-old Cody wants to watch the next Spiderman film, he can purchase the download and at the same time buy the t-shirt and the full set of Spidey films.
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