Expert insights. Personalized for you.
Corona is aiming to inspire the nation to rediscover the outdoors and reconnect with the natural world. MORE
In almost any spin, yoga, or zumba class you go to, you’re sure spot someone sporting one of Outdoor Voices ’ signature athleisure looks. Want your own Outdoor Voices shirt? Before we settled on the shirt, we browsed Outdoor Voice’s site for a while, added one of the “kits” they sell to our cart, then abandoned it. Outdoor Voices isn’t like most athletic brands that highlight elite athletes. MORE
PlumRiver’s experience with outdoor and sporting goods companies will complement Emerald’s portfolio of show brands including Outdoor Retailer and Surf Expo. MORE
While many golf courses had to shut down temporarily in the spring of 2020, most have come back stronger than ever due to the increased demand for outdoor activities. MORE
When Exxel Outdoors’ mobile traffic started really taking off, they noticed that the revenue wasn’t following. The amount of effort it… Ecommerce Marketing MORE
To thrive in the age of Amazon, sporting goods and outdoor brands brands must recognize that they have an edge. outdoor and sporting goods market is a big one, worth $120 billion. Sporting and outdoor brands can stay ahead. Here are five best practices for leveraging expertise specifically for sporting and outdoor retailers and ecommerce players, drawing inspiration from both inside and outside this vertical. MORE
We recently returned from the winter Outdoor Retailer show in Denver. At the show, in just two days, we managed to walk 14 miles and spoke with more people than I can recall. Our product manager, Derwyn Harris gave a presentation on “How digital natives are winning in a post-Amazonian world.”. MORE
Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com. MORE
Whisky brand The Famous Grouse has launched a global campaign focusing on “occasions and the outdoors”. MORE
The campaign is live across Naked social, influencer, outdoor, and trade press. Naked has unveiled its largest consumer marketing campaign – Slurp Loud & Proud. The campaign offers the nation the chance to get their face on the side of a Symington’s lorry. MORE
From panic buying essentials to adopting new hobbies and embracing the outdoors, consumer behaviour shifted dramatically in response to ‘the new normal’. As Covid-19 restrictions changed in the U.K. over the last 9 months, Amazon search trends gave insight into how consumers responded. MORE
I think people are connected to the outdoors in ways they have never been,” he told CNBC The first snowfall of the winter has yet to happen but that isn’t stopping consumers from buying items such as sleds and snowshoes, according to L.L. Bean CEO Stephen Smith. “I MORE
REI and West Elm have introduced the co-branded REI x West Elm collection of outdoor lifestyle products, which will be merchandised in the stores of both retailers and on their respective e-Commerce sites at REI.com/westelm and Westelm.com/REI. A year in the making, the 35-product collection includes such items as folding chairs, reusable melamine tableware, outdoor blankets and pillows, and a portable shade shelter. MORE
American outdoor clothing brand Woolrich has chosen Fluent Commerce, the global distributed?order order management platform to boost its capability in Europe to fulfil itsecommerce orders in the most convenient way for the customer and most efficient for Woolrich. Internet Retailing Retail Supply Chain MORE
Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike. Outdoor Voices’ issues reflect longer-term problems than the coronavirus. MORE
Academy Sports and Outdoors is looking to raise up to $250 million as part of an initial public offering with shares priced between $15 and $17. The retailer, which was founded in 1938, operates 259 stores across 16 states MORE
For such a massive sporting and outdoor retailer, REI’s flagship store is in an interesting place. And yet, REI still manages to get customers in an outdoor state of mind immediately, foreshadowing an exceptional in-store experience. Once you’re inside, the first thing you see is a large wooden yurt that’s decked out with a fireplace, cozy chairs and Pacific Northwest outdoor guides for customers to peruse while stoking their wanderlust. MORE
With the click of a trackpad, a shopper perusing an outdoor brand’s site can be transported […]. Take your customers on a literal journey. The post Over the River and Through the Woods: Creative Content and the Effects on the Ecommerce Customer Journey appeared first on Zmags. Ecommerce Best Practices content & commerce customer experience MORE
The deal would create an outdoors sports giant in an era when sales in the sector are booming, with the pandemic driving customers outside MORE
New board Chairwoman Ashley Merrill doesn't want to change the brand's values, just its operations MORE
Standing out on the digital shelf for sports and outdoor brands starts with telling your product story. Sports and outdoor products are technical — and are often seasonal or lifetime investments. MORE
Great American Outdoors Group, parent company of Bass Pro Shops , Cabela’s and White River Marine Group , will acquire Sportsman’s Warehouse for $785 million in cash, according to The Street. MORE
With indoor dining banned in many locales, restaurateurs are worried that outdoor dining, even with heaters and pods, won’t fly when the weather is really cold. MORE
Fruit snacking brand Bear is running an outdoor campaign to support its Yoyos variant. MORE
The campaign consists of an on-pack promotion running across Quaker’s sachets, family packs, and Traditional Rolled Oats, offering shoppers the chance to win prizes, including “home experiences, staycations, and outdoor activities” Grocery cereals grocery porridge Quaker Oat So Simple MORE
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In an unexpected move, the home improvement retailer is partnering with New York Fashion Week designers to help create backdrops for the outdoor shows MORE
The launch is supported by a campaign including print, outdoor, and social media advertising in. Halewood Artisanal Spirits is rolling out a new design for its Crabbie’s Yardhead Single Malt Scotch Whisky. MORE
Bean, in partnership with Mastercard, is offering free Outdoor Discovery Program courses at select locations in Connecticut, Illinois, Maine, Massachusetts, New York and Pennsylvania. The goal of the program is to offer students the ability to learn skills such as kayaking and paddle boarding from skilled instructors in a safe setting. These activities are naturally social distanced because of the paddles. You can’t get that close to anyway, so its great. MORE
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The Wharf Fort Lauderdale, a popular outdoor bar, reopened for business on Friday night and hundreds of customers flocked to the venue, partying without masks and ignoring social distancing guidelines. Bars around the country are in desperate need of business. Although many are technically able to serve customer, COVID-19 restrictions make operating the ways bars tend to operate nearly impossible. MORE
How can you better position your brand for success in the outdoor retail industry? To help achieve these goals, Wiser has put together a new report on the state of the outdoor retailer industry in 2018. Leading outdoor brands. Wiser’s shoppers visited 100 of the top independent outdoor retailers nationwide. To see the rest of our findings, download your free copy of The State of the Outdoor Retailer Industry in 2018 today! MORE
On large sporting sites like cabelas.com , when a customer searches for fishing waders, they’ll find that most products cost between $49 and $199. Occasionally they’ll find waders over $200. But on the high end of price range, they’ll find $500 fishing waders, the majority of which are made and sold by a Montana company called Simms Fishing: . By the way, these $499 waders are not even Simms’ top of line. The brand’s site features multiple products priced at $799. MORE
The list of athleisure brands is lengthy and constantly growing, with names like Outdoor Voices, Lululemon, and Athleta leading the pack (among many, many others). Here at Zaius, we’ve been following Outdoor Voices’ journey for quite a while. Outdoor Voices has been in the news recently since they announced that their CEO is stepping down. Focus on community building : There’s no question about it, Outdoor Voices has clearly built an incredible community. MORE
Sports and outdoors shoppers aren’t just shoppers –– they are fans. Those are all great things for sports and outdoor brands –– but it also means their sites need to cater to personalization and treat customers like the individual fans they are. Beyond that, sports and outdoors brands need to convey a sense of “cool.” Here’s how 11 brands in the sports and outdoor vertical conveyed their cool and personalized it, to boot. Sell Sports & Outdoors Goods Online. MORE
The campaign will be supported with a range of outdoor media. Mars Wrigley is launching an on-pack campaign for Extra Chewing Gum. MORE
Outdoor Related Topics Retail Touch
NOVEMBER 13, 2020
Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com.
Zaius
JUNE 18, 2019
In almost any spin, yoga, or zumba class you go to, you’re sure spot someone sporting one of Outdoor Voices ’ signature athleisure looks. Want your own Outdoor Voices shirt? Before we settled on the shirt, we browsed Outdoor Voice’s site for a while, added one of the “kits” they sell to our cart, then abandoned it. Outdoor Voices isn’t like most athletic brands that highlight elite athletes.
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BigCommerce
JUNE 20, 2017
Sports and outdoors shoppers aren’t just shoppers –– they are fans. Those are all great things for sports and outdoor brands –– but it also means their sites need to cater to personalization and treat customers like the individual fans they are. Beyond that, sports and outdoors brands need to convey a sense of “cool.” Here’s how 11 brands in the sports and outdoor vertical conveyed their cool and personalized it, to boot. Sell Sports & Outdoors Goods Online.
TalkingRetail
DECEMBER 1, 2020
Whisky brand The Famous Grouse has launched a global campaign focusing on “occasions and the outdoors”.
Salsify
NOVEMBER 10, 2020
Standing out on the digital shelf for sports and outdoor brands starts with telling your product story. Sports and outdoor products are technical — and are often seasonal or lifetime investments.
Retail Touch
JANUARY 6, 2021
PlumRiver’s experience with outdoor and sporting goods companies will complement Emerald’s portfolio of show brands including Outdoor Retailer and Surf Expo.
TalkingRetail
AUGUST 4, 2020
Fruit snacking brand Bear is running an outdoor campaign to support its Yoyos variant.
retaildive
NOVEMBER 25, 2020
The retailer plans to open two new stores under the banner next year as it chases campers and kayakers in the COVID-19 era
RetailWire
SEPTEMBER 24, 2020
Academy Sports and Outdoors is looking to raise up to $250 million as part of an initial public offering with shares priced between $15 and $17. The retailer, which was founded in 1938, operates 259 stores across 16 states
Retail Technology Review
JULY 22, 2020
American outdoor clothing brand Woolrich has chosen Fluent Commerce, the global distributed?order order management platform to boost its capability in Europe to fulfil itsecommerce orders in the most convenient way for the customer and most efficient for Woolrich. Internet Retailing Retail Supply Chain
retaildive
JANUARY 20, 2021
The DTC brand snapped up $10.5 million to help it grow its assortment, build on its sustainability efforts and expand on its unique showroom model
Retail Touch
MAY 29, 2020
REI and West Elm have introduced the co-branded REI x West Elm collection of outdoor lifestyle products, which will be merchandised in the stores of both retailers and on their respective e-Commerce sites at REI.com/westelm and Westelm.com/REI. A year in the making, the 35-product collection includes such items as folding chairs, reusable melamine tableware, outdoor blankets and pillows, and a portable shade shelter.
Retail Touch
DECEMBER 23, 2020
Great American Outdoors Group, parent company of Bass Pro Shops , Cabela’s and White River Marine Group , will acquire Sportsman’s Warehouse for $785 million in cash, according to The Street.
RetailWire
NOVEMBER 23, 2020
The Wharf Fort Lauderdale, a popular outdoor bar, reopened for business on Friday night and hundreds of customers flocked to the venue, partying without masks and ignoring social distancing guidelines. Bars around the country are in desperate need of business. Although many are technically able to serve customer, COVID-19 restrictions make operating the ways bars tend to operate nearly impossible.
retaildive
JULY 2, 2020
New board Chairwoman Ashley Merrill doesn't want to change the brand's values, just its operations
Sailthru
JULY 9, 2018
For such a massive sporting and outdoor retailer, REI’s flagship store is in an interesting place. And yet, REI still manages to get customers in an outdoor state of mind immediately, foreshadowing an exceptional in-store experience. Once you’re inside, the first thing you see is a large wooden yurt that’s decked out with a fireplace, cozy chairs and Pacific Northwest outdoor guides for customers to peruse while stoking their wanderlust.
Wiser
JULY 19, 2018
How can you better position your brand for success in the outdoor retail industry? To help achieve these goals, Wiser has put together a new report on the state of the outdoor retailer industry in 2018. Leading outdoor brands. Wiser’s shoppers visited 100 of the top independent outdoor retailers nationwide. To see the rest of our findings, download your free copy of The State of the Outdoor Retailer Industry in 2018 today!
RetailWire
AUGUST 17, 2020
Bean, in partnership with Mastercard, is offering free Outdoor Discovery Program courses at select locations in Connecticut, Illinois, Maine, Massachusetts, New York and Pennsylvania. The goal of the program is to offer students the ability to learn skills such as kayaking and paddle boarding from skilled instructors in a safe setting. These activities are naturally social distanced because of the paddles. You can’t get that close to anyway, so its great.
Sailthru
JUNE 26, 2018
To thrive in the age of Amazon, sporting goods and outdoor brands brands must recognize that they have an edge. outdoor and sporting goods market is a big one, worth $120 billion. Sporting and outdoor brands can stay ahead. Here are five best practices for leveraging expertise specifically for sporting and outdoor retailers and ecommerce players, drawing inspiration from both inside and outside this vertical.
Retail Touch
AUGUST 3, 2020
Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike. Outdoor Voices’ issues reflect longer-term problems than the coronavirus.
Talkoot
JANUARY 30, 2018
We recently returned from the winter Outdoor Retailer show in Denver. At the show, in just two days, we managed to walk 14 miles and spoke with more people than I can recall. Our product manager, Derwyn Harris gave a presentation on “How digital natives are winning in a post-Amazonian world.”.
Inflow Insights
DECEMBER 18, 2018
On large sporting sites like cabelas.com , when a customer searches for fishing waders, they’ll find that most products cost between $49 and $199. Occasionally they’ll find waders over $200. But on the high end of price range, they’ll find $500 fishing waders, the majority of which are made and sold by a Montana company called Simms Fishing: . By the way, these $499 waders are not even Simms’ top of line. The brand’s site features multiple products priced at $799.
BigCommerce
DECEMBER 18, 2019
When Exxel Outdoors’ mobile traffic started really taking off, they noticed that the revenue wasn’t following. The amount of effort it… Ecommerce Marketing
retaildive
DECEMBER 22, 2020
The deal would create an outdoors sports giant in an era when sales in the sector are booming, with the pandemic driving customers outside
retaildive
AUGUST 28, 2020
In an unexpected move, the home improvement retailer is partnering with New York Fashion Week designers to help create backdrops for the outdoor shows
retaildive
JUNE 19, 2020
The beer maker launched a contest where fans could win a $5,000 outdoor vacation if their Busch-branded puzzle features a golden can
TalkingRetail
DECEMBER 15, 2020
The launch is supported by a campaign including print, outdoor, and social media advertising in. Halewood Artisanal Spirits is rolling out a new design for its Crabbie’s Yardhead Single Malt Scotch Whisky.
Zaius
FEBRUARY 28, 2020
The list of athleisure brands is lengthy and constantly growing, with names like Outdoor Voices, Lululemon, and Athleta leading the pack (among many, many others). Here at Zaius, we’ve been following Outdoor Voices’ journey for quite a while. Outdoor Voices has been in the news recently since they announced that their CEO is stepping down. Focus on community building : There’s no question about it, Outdoor Voices has clearly built an incredible community.
TalkingRetail
SEPTEMBER 28, 2020
The campaign is live across Naked social, influencer, outdoor, and trade press. Naked has unveiled its largest consumer marketing campaign – Slurp Loud & Proud. The campaign offers the nation the chance to get their face on the side of a Symington’s lorry.
TalkingRetail
JANUARY 7, 2021
The campaign consists of an on-pack promotion running across Quaker’s sachets, family packs, and Traditional Rolled Oats, offering shoppers the chance to win prizes, including “home experiences, staycations, and outdoor activities” Grocery cereals grocery porridge Quaker Oat So Simple
RetailWire
DECEMBER 17, 2020
With indoor dining banned in many locales, restaurateurs are worried that outdoor dining, even with heaters and pods, won’t fly when the weather is really cold.
Korona
AUGUST 20, 2020
While many golf courses had to shut down temporarily in the spring of 2020, most have come back stronger than ever due to the increased demand for outdoor activities.
Profitero
DECEMBER 15, 2020
From panic buying essentials to adopting new hobbies and embracing the outdoors, consumer behaviour shifted dramatically in response to ‘the new normal’. As Covid-19 restrictions changed in the U.K. over the last 9 months, Amazon search trends gave insight into how consumers responded.
Zmags
JULY 12, 2018
With the click of a trackpad, a shopper perusing an outdoor brand’s site can be transported […]. Take your customers on a literal journey. The post Over the River and Through the Woods: Creative Content and the Effects on the Ecommerce Customer Journey appeared first on Zmags. Ecommerce Best Practices content & commerce customer experience
TalkingRetail
JULY 21, 2020
The campaign will be supported with a range of outdoor media. Mars Wrigley is launching an on-pack campaign for Extra Chewing Gum.
RetailWire
DECEMBER 28, 2020
The fans recalled are the Hampton Bay 54-inch Mara Indoor/Outdoor model Over 190,000 ceiling fans sold at The Home Depot are being recalled in response to 47 reports of blades detaching from fans and two reports of people being hit.
RetailWire
SEPTEMBER 2, 2020
I think people are connected to the outdoors in ways they have never been,” he told CNBC The first snowfall of the winter has yet to happen but that isn’t stopping consumers from buying items such as sleds and snowshoes, according to L.L. Bean CEO Stephen Smith. “I
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