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While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed forward: interest in the outdoors. This has created significant opportunity for outdoor and sporting goods brands alike. . “I MORE
Corona is aiming to inspire the nation to rediscover the outdoors and reconnect with the natural world. MORE
In almost any spin, yoga, or zumba class you go to, you’re sure spot someone sporting one of Outdoor Voices ’ signature athleisure looks. Want your own Outdoor Voices shirt? Before we settled on the shirt, we browsed Outdoor Voice’s site for a while, added one of the “kits” they sell to our cart, then abandoned it. Outdoor Voices isn’t like most athletic brands that highlight elite athletes. MORE
PlumRiver’s experience with outdoor and sporting goods companies will complement Emerald’s portfolio of show brands including Outdoor Retailer and Surf Expo. MORE
The 50,000-square-foot store will carry an assortment of outdoor and lifestyle apparel, footwear and equipment brands. Associates who are passionate about the outdoors will elevate the experience by sharing their enthusiasm for outdoor activities and conservation. MORE
The DTC brand snapped up $10.5 million to help it grow its assortment, build on its sustainability efforts and expand on its unique showroom model MORE
To thrive in the age of Amazon, sporting goods and outdoor brands brands must recognize that they have an edge. outdoor and sporting goods market is a big one, worth $120 billion. Sporting and outdoor brands can stay ahead. Here are five best practices for leveraging expertise specifically for sporting and outdoor retailers and ecommerce players, drawing inspiration from both inside and outside this vertical. MORE
Outdoor brand Eddie Bauer is the latest retailer to be snapped up by brand management firm Authentic Brands Group (ABG) and SPARC Group , a joint venture between ABG and mall operator Simon Property Group. MORE
We recently returned from the winter Outdoor Retailer show in Denver. At the show, in just two days, we managed to walk 14 miles and spoke with more people than I can recall. Our product manager, Derwyn Harris gave a presentation on “How digital natives are winning in a post-Amazonian world.”. MORE
Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com. MORE
At REI, you can buy hiking gear, schedule a one-on-one appointment about how to use it and sign up for a 6-day trip to Yellowstone. Here's why that works MORE
Gabrielle Conforti, who has 15 years of retail and apparel experience, will be in charge of launching products and setting the vision for the DTC brand MORE
QR codes, AR and geofencing are used in an in-store experience that is designed to keep COVID-19 precautions in mind MORE
Whisky brand The Famous Grouse has launched a global campaign focusing on “occasions and the outdoors”. MORE
The retailer plans to open two new stores under the banner next year as it chases campers and kayakers in the COVID-19 era MORE
Eddie Bauer has added a new option to enable customers to rent outdoors gear for a fraction of the price of buying outright. Our mission is to make sure that anyone who wants to have an outdoor experience can have one no matter the cost. Apparel, outerwear and gear is expensive and not all that convenient. This is another way to participate,” said Kristen Elliot, vice president of marketing at Eddie Bauer. in-article MORE
So even though shoppers spent plenty of time outdoors, their overall habits still reflect the way they spent most of 2020. The intersection of at-home and outdoors is impacting electronics sales as well, with headphones particularly popular. MORE
REI and West Elm have introduced the co-branded REI x West Elm collection of outdoor lifestyle products, which will be merchandised in the stores of both retailers and on their respective e-Commerce sites at REI.com/westelm and Westelm.com/REI. MORE
American outdoor clothing brand Woolrich has chosen Fluent Commerce, the global distributed?order order management platform to boost its capability in Europe to fulfil itsecommerce orders in the most convenient way for the customer and most efficient for Woolrich. Internet Retailing Retail Supply Chain MORE
Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike. Outdoor Voices’ issues reflect longer-term problems than the coronavirus. MORE
In this post, I am going to cover 5 DTC brands in the outdoor apparel space that have done a great job using storytelling to build their brand and earn customer love. Storytelling in the outdoor apparel space. “Stories sell!”. MORE
Academy Sports and Outdoors is looking to raise up to $250 million as part of an initial public offering with shares priced between $15 and $17. The retailer, which was founded in 1938, operates 259 stores across 16 states MORE
For such a massive sporting and outdoor retailer, REI’s flagship store is in an interesting place. And yet, REI still manages to get customers in an outdoor state of mind immediately, foreshadowing an exceptional in-store experience. Once you’re inside, the first thing you see is a large wooden yurt that’s decked out with a fireplace, cozy chairs and Pacific Northwest outdoor guides for customers to peruse while stoking their wanderlust. MORE
Dick’s Sporting Goods is launching a new outdoors concept called Public Lands with two stores: one in Columbus, OH, and the other in Pittsburgh. The new stores will occupy two former Field & Stream stores each measuring about 50,000 square feet. Shops within the store will feature products for dedicated activities such as biking, camping and hiking. Many consumers who do not engage in these types of activities still like to dress as if they do. “We’ve MORE
Finding workers who want to return to offices has become increasingly challenging for employers who are rolling out both traditional and nontraditional perks to aid in their recruitment efforts. Nuveen, an investment company headquartered in Manhattan, has refurbished its offices to make them feel more like home and added two beehives located on the 22-floor terrace. in-article MORE
The off-mall department store last year announced a plan to grow its activewear sales from 20% of its business to at least 30 MORE
New board Chairwoman Ashley Merrill doesn't want to change the brand's values, just its operations MORE
In the outdoor category, Eddie Bauer is a bit late to the game — REI Co-op has rented its gear for decades and expanded its offerings in 2019; that same year, DTC Coozie Outdoors (which has since been renamed as Arrive Outdoors )launched its own gear rental program. MORE
Visits to national parks are way up and sales for a wide range of outdoor activities are also on the rise with full-line direct-to-consumer stores and websites doing a big business. The only place where sales of outdoor products has fallen off is in outlet locations. in-article MORE
Standing out on the digital shelf for sports and outdoor brands starts with telling your product story. Sports and outdoor products are technical — and are often seasonal or lifetime investments. MORE
The adventure kits contain a branded backpack, water bottle, This story continues at Bear encourage outdoor adventures with Go Ape promotion. Fruit snacking brand Bear is running an on-pack promotion with Go Ape. MORE
Great American Outdoors Group, parent company of Bass Pro Shops , Cabela’s and White River Marine Group , will acquire Sportsman’s Warehouse for $785 million in cash, according to The Street. MORE
Outdoor companies faced their share of ups and downs during the pandemic, but a tidal wave of new customers could prime the space for future growth MORE
Fruit snacking brand Bear is running an outdoor campaign to support its Yoyos variant. MORE
The DTC company last month opened its 1,000th Neighborhood Showroom, which helps connect potential customers with existing ones MORE
How can you better position your brand for success in the outdoor retail industry? To help achieve these goals, Wiser has put together a new report on the state of the outdoor retailer industry in 2018. Leading outdoor brands. Wiser’s shoppers visited 100 of the top independent outdoor retailers nationwide. To see the rest of our findings, download your free copy of The State of the Outdoor Retailer Industry in 2018 today! MORE
On large sporting sites like cabelas.com , when a customer searches for fishing waders, they’ll find that most products cost between $49 and $199. Occasionally they’ll find waders over $200. But on the high end of price range, they’ll find $500 fishing waders, the majority of which are made and sold by a Montana company called Simms Fishing: . By the way, these $499 waders are not even Simms’ top of line. The brand’s site features multiple products priced at $799. MORE
Sports and outdoors shoppers aren’t just shoppers –– they are fans. Those are all great things for sports and outdoor brands –– but it also means their sites need to cater to personalization and treat customers like the individual fans they are. Beyond that, sports and outdoors brands need to convey a sense of “cool.” Here’s how 11 brands in the sports and outdoor vertical conveyed their cool and personalized it, to boot. Sell Sports & Outdoors Goods Online. MORE
Outdoor Related Topics Retail Touch
SEPTEMBER 20, 2021
While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed forward: interest in the outdoors. This has created significant opportunity for outdoor and sporting goods brands alike. . “I
Retail Touch
SEPTEMBER 7, 2021
The 50,000-square-foot store will carry an assortment of outdoor and lifestyle apparel, footwear and equipment brands. Associates who are passionate about the outdoors will elevate the experience by sharing their enthusiasm for outdoor activities and conservation.
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Retail Touch
JULY 15, 2021
In the outdoor category, Eddie Bauer is a bit late to the game — REI Co-op has rented its gear for decades and expanded its offerings in 2019; that same year, DTC Coozie Outdoors (which has since been renamed as Arrive Outdoors )launched its own gear rental program.
Retail Touch
AUGUST 6, 2021
So even though shoppers spent plenty of time outdoors, their overall habits still reflect the way they spent most of 2020. The intersection of at-home and outdoors is impacting electronics sales as well, with headphones particularly popular.
Retail Touch
NOVEMBER 13, 2020
Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com.
Zaius
JUNE 18, 2019
In almost any spin, yoga, or zumba class you go to, you’re sure spot someone sporting one of Outdoor Voices ’ signature athleisure looks. Want your own Outdoor Voices shirt? Before we settled on the shirt, we browsed Outdoor Voice’s site for a while, added one of the “kits” they sell to our cart, then abandoned it. Outdoor Voices isn’t like most athletic brands that highlight elite athletes.
BigCommerce
JUNE 20, 2017
Sports and outdoors shoppers aren’t just shoppers –– they are fans. Those are all great things for sports and outdoor brands –– but it also means their sites need to cater to personalization and treat customers like the individual fans they are. Beyond that, sports and outdoors brands need to convey a sense of “cool.” Here’s how 11 brands in the sports and outdoor vertical conveyed their cool and personalized it, to boot. Sell Sports & Outdoors Goods Online.
Retail Dive
AUGUST 3, 2021
The DTC company last month opened its 1,000th Neighborhood Showroom, which helps connect potential customers with existing ones
Retail Touch
MAY 10, 2021
Outdoor brand Eddie Bauer is the latest retailer to be snapped up by brand management firm Authentic Brands Group (ABG) and SPARC Group , a joint venture between ABG and mall operator Simon Property Group.
RetailDive
FEBRUARY 23, 2021
Outdoor companies faced their share of ups and downs during the pandemic, but a tidal wave of new customers could prime the space for future growth
Retail Touch
JANUARY 6, 2021
PlumRiver’s experience with outdoor and sporting goods companies will complement Emerald’s portfolio of show brands including Outdoor Retailer and Surf Expo.
|
TalkingRetail
JULY 28, 2020
Corona is aiming to inspire the nation to rediscover the outdoors and reconnect with the natural world.
Talking Retail
MAY 5, 2021
The adventure kits contain a branded backpack, water bottle, This story continues at Bear encourage outdoor adventures with Go Ape promotion. Fruit snacking brand Bear is running an on-pack promotion with Go Ape.
RetailDive
FEBRUARY 26, 2021
Gabrielle Conforti, who has 15 years of retail and apparel experience, will be in charge of launching products and setting the vision for the DTC brand
RetailDive
JANUARY 29, 2021
QR codes, AR and geofencing are used in an in-store experience that is designed to keep COVID-19 precautions in mind
Salsify
NOVEMBER 10, 2020
Standing out on the digital shelf for sports and outdoor brands starts with telling your product story. Sports and outdoor products are technical — and are often seasonal or lifetime investments.
RetailDive
FEBRUARY 8, 2021
The off-mall department store last year announced a plan to grow its activewear sales from 20% of its business to at least 30
TalkingRetail
DECEMBER 1, 2020
Whisky brand The Famous Grouse has launched a global campaign focusing on “occasions and the outdoors”.
TalkingRetail
AUGUST 4, 2020
Fruit snacking brand Bear is running an outdoor campaign to support its Yoyos variant.
Retail Touch
MAY 29, 2020
REI and West Elm have introduced the co-branded REI x West Elm collection of outdoor lifestyle products, which will be merchandised in the stores of both retailers and on their respective e-Commerce sites at REI.com/westelm and Westelm.com/REI.
Retail Technology Review
JULY 22, 2020
American outdoor clothing brand Woolrich has chosen Fluent Commerce, the global distributed?order order management platform to boost its capability in Europe to fulfil itsecommerce orders in the most convenient way for the customer and most efficient for Woolrich. Internet Retailing Retail Supply Chain
RetailDive
NOVEMBER 25, 2020
The retailer plans to open two new stores under the banner next year as it chases campers and kayakers in the COVID-19 era
Retail Wire
JULY 15, 2021
Eddie Bauer has added a new option to enable customers to rent outdoors gear for a fraction of the price of buying outright. Our mission is to make sure that anyone who wants to have an outdoor experience can have one no matter the cost. Apparel, outerwear and gear is expensive and not all that convenient. This is another way to participate,” said Kristen Elliot, vice president of marketing at Eddie Bauer. in-article
RetailDive
JANUARY 20, 2021
The DTC brand snapped up $10.5 million to help it grow its assortment, build on its sustainability efforts and expand on its unique showroom model
Wiser
JULY 19, 2018
How can you better position your brand for success in the outdoor retail industry? To help achieve these goals, Wiser has put together a new report on the state of the outdoor retailer industry in 2018. Leading outdoor brands. Wiser’s shoppers visited 100 of the top independent outdoor retailers nationwide. To see the rest of our findings, download your free copy of The State of the Outdoor Retailer Industry in 2018 today!
Talkoot
MARCH 4, 2021
In this post, I am going to cover 5 DTC brands in the outdoor apparel space that have done a great job using storytelling to build their brand and earn customer love. Storytelling in the outdoor apparel space. “Stories sell!”.
RetailDive
JULY 2, 2020
New board Chairwoman Ashley Merrill doesn't want to change the brand's values, just its operations
RetailWire
SEPTEMBER 24, 2020
Academy Sports and Outdoors is looking to raise up to $250 million as part of an initial public offering with shares priced between $15 and $17. The retailer, which was founded in 1938, operates 259 stores across 16 states
Retail Wire
AUGUST 19, 2021
Visits to national parks are way up and sales for a wide range of outdoor activities are also on the rise with full-line direct-to-consumer stores and websites doing a big business. The only place where sales of outdoor products has fallen off is in outlet locations. in-article
Retail Touch
DECEMBER 23, 2020
Great American Outdoors Group, parent company of Bass Pro Shops , Cabela’s and White River Marine Group , will acquire Sportsman’s Warehouse for $785 million in cash, according to The Street.
Sailthru
JULY 9, 2018
For such a massive sporting and outdoor retailer, REI’s flagship store is in an interesting place. And yet, REI still manages to get customers in an outdoor state of mind immediately, foreshadowing an exceptional in-store experience. Once you’re inside, the first thing you see is a large wooden yurt that’s decked out with a fireplace, cozy chairs and Pacific Northwest outdoor guides for customers to peruse while stoking their wanderlust.
Sailthru
JUNE 26, 2018
To thrive in the age of Amazon, sporting goods and outdoor brands brands must recognize that they have an edge. outdoor and sporting goods market is a big one, worth $120 billion. Sporting and outdoor brands can stay ahead. Here are five best practices for leveraging expertise specifically for sporting and outdoor retailers and ecommerce players, drawing inspiration from both inside and outside this vertical.
Retail Wire
JUNE 4, 2021
Dick’s Sporting Goods is launching a new outdoors concept called Public Lands with two stores: one in Columbus, OH, and the other in Pittsburgh. The new stores will occupy two former Field & Stream stores each measuring about 50,000 square feet. Shops within the store will feature products for dedicated activities such as biking, camping and hiking. Many consumers who do not engage in these types of activities still like to dress as if they do. “We’ve
Retail Wire
AUGUST 25, 2021
Finding workers who want to return to offices has become increasingly challenging for employers who are rolling out both traditional and nontraditional perks to aid in their recruitment efforts. Nuveen, an investment company headquartered in Manhattan, has refurbished its offices to make them feel more like home and added two beehives located on the 22-floor terrace. in-article
Retail Touch
AUGUST 3, 2020
Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike. Outdoor Voices’ issues reflect longer-term problems than the coronavirus.
Talkoot
JANUARY 30, 2018
We recently returned from the winter Outdoor Retailer show in Denver. At the show, in just two days, we managed to walk 14 miles and spoke with more people than I can recall. Our product manager, Derwyn Harris gave a presentation on “How digital natives are winning in a post-Amazonian world.”.
Inflow Insights
DECEMBER 18, 2018
On large sporting sites like cabelas.com , when a customer searches for fishing waders, they’ll find that most products cost between $49 and $199. Occasionally they’ll find waders over $200. But on the high end of price range, they’ll find $500 fishing waders, the majority of which are made and sold by a Montana company called Simms Fishing: . By the way, these $499 waders are not even Simms’ top of line. The brand’s site features multiple products priced at $799.
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