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The North Face Appeals to All 5 Senses to Bring the Outdoors into its London Flagship

Retail TouchPoints

Want to enjoy the best of the outdoors without, you know, actually going outside? For example, its complemented with a really well-done custom scent that captures the freshness of the outdoors coupled with warmth and earthy elements. Then the recently opened London flagship of The North Face is the place for you.

Outdoor 278
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PetSmart Names Retail Veteran as New CEO

Retail TouchPoints

Most recently, Hicks served as CEO of Academy Sports + Outdoors as well as CEO of Foot Locker. The top job at the pet retailer opened up following the departure earlier this month of J.K. Symancyk, who left PetSmart to lead Signet Jewelers.

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JCPenney Joins SPARC Group to Form Catalyst Brands

Retail TouchPoints

Together, we bring scale, expertise and broad appeal to customers across America.

Apparel 290
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REI Shutters Experiences Business that was Losing Millions Annually, Cuts 400+ Jobs

Retail TouchPoints

After 40 years of providing adventure travel, day tours and classes, outdoors retail co-op REI will shut down its Experiences business, which had been losing millions of dollars every year and was being subsidized with profits from other parts of the business, according to a statement from CEO Eric Artz.

Outdoor 274
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Pet-Friendly Retail: Design for Sights, Smells and Sounds

Retail TouchPoints

What’s a pet owner to do when the great outdoors is inaccessible? Are there outdoor seating options available? Our temperate climate with ample sunshine and green space encourages spending time outside and sharing it with four-legged friends. My chocolate lab, Sydney, passed away last year. She lived a long and happy life.

Retail 287
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Understanding Your Site’s Click-Through Rate (CTR): Why It Matters

Groove

We have helped successful companies like Cordova Outdoors boost their CTRs, resulting in greater revenue and more efficient ad spending. Level up your visuals: Using high-quality photos and infographics can make it easier for your target audience to understand what you’re offering, making them more likely to click through and learn more.

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British Outdoor Brand Berghaus Launches in North America in Time for Oasis Tour

Retail TouchPoints

This article first appeared in our sister publication Shop Eat Surf Outdoor (SESO). We celebrated and had incredible validation from the attendees of the show and the outdoor industry.” Hatchet Outdoor Supply Co. Berghaus previewed its trail collection at Grassroots Outdoor Alliance’s Connect show in June.

Outdoor 147