BigCommerce Hikes to Denver for Outdoor Retailer 2022

BigCommerce

Summertime is here, and what better way to kick off the season than by celebrating the great outdoors? Each year,… BigCommerce News bigcommerce BigCommerce Events Events Outdoor Retailer Outdoor Retailer 2022

Away expands into outdoor travel

Retail Dive

The new line, F.A.R — For All Routes, features a duffle bag, backpacks, a messenger bag and more

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

More People Than Ever Are Exploring the Outdoors. Here’s the Opportunity for Brands and Retailers

Retail Touch

While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed forward: interest in the outdoors. This has created significant opportunity for outdoor and sporting goods brands alike. . “I

Sports & Outdoors Ecommerce Site Design

BigCommerce

Sports and outdoors shoppers aren’t just shoppers –– they are fans. Those are all great things for sports and outdoor brands –– but it also means their sites need to cater to personalization and treat customers like the individual fans they are. Beyond that, sports and outdoors brands need to convey a sense of “cool.” Here’s how 11 brands in the sports and outdoor vertical conveyed their cool and personalized it, to boot. Sell Sports & Outdoors Goods Online.

Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Zaius

In almost any spin, yoga, or zumba class you go to, you’re sure spot someone sporting one of Outdoor Voices ’ signature athleisure looks. Want your own Outdoor Voices shirt? Before we settled on the shirt, we browsed Outdoor Voice’s site for a while, added one of the “kits” they sell to our cart, then abandoned it. Outdoor Voices isn’t like most athletic brands that highlight elite athletes.

Backcountry Bolsters Digital CX to Manage Outdoor Recreation Shopping Surge

Retail Touch

Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com.

Eddie Bauer Aims to ‘Eliminate Barriers to the Outdoors’ with New Rental Program

Retail Touch

In the outdoor category, Eddie Bauer is a bit late to the game — REI Co-op has rented its gear for decades and expanded its offerings in 2019; that same year, DTC Coozie Outdoors (which has since been renamed as Arrive Outdoors )launched its own gear rental program.

Dick's launches resale program for outdoor gear

Retail Dive

The pilot, in partnership with Out&Back, will be available in two markets at both Dick's and Public Lands stores

DICK’S Sporting Goods Enters the Outdoors Space With Emphasis on Conservation

Retail Touch

The 50,000-square-foot store will carry an assortment of outdoor and lifestyle apparel, footwear and equipment brands. Associates who are passionate about the outdoors will elevate the experience by sharing their enthusiasm for outdoor activities and conservation.

Hugo Boss COO leaves to head Swiss outdoor brand

Retail Dive

Heiko Schäfer joined in March 2020, just as COVID-19 began to upend the apparel industry

Taking Your Pooch on an Outdoor Trek? Petco and Backcountry Debut Gear Line for Dogs

Retail Touch

Blending Petco Health and Wellness Company ’s expertise in animal care and Backcountry ’s trusted position in outdoor specialty goods, the retailers have partnered on a new line of gear to help consumers travel and explore safely with their dogs.

Eddie Bauer Acquisition Gives Authentic Brands a Foothold in Growing Outdoor Category

Retail Touch

Outdoor brand Eddie Bauer is the latest retailer to be snapped up by brand management firm Authentic Brands Group (ABG) and SPARC Group , a joint venture between ABG and mall operator Simon Property Group.

Patagonia, REI, Public Lands threaten to boycott Outdoor Retailer trade show

Retail Dive

A host of outdoor retailers said they would not attend the event if it was moved to Utah so long as the state "continues its assault on public lands

How outdoor furniture brand Outer grew its unique showroom model

Retail Dive

The DTC company last month opened its 1,000th Neighborhood Showroom, which helps connect potential customers with existing ones

How REI is building an outdoor ecosystem around its customers

Retail Dive

At REI, you can buy hiking gear, schedule a one-on-one appointment about how to use it and sign up for a 6-day trip to Yellowstone. Here's why that works

Best Buy moves into new categories including outdoor furniture

Retail Wire

Best Buy is adding beauty gadgets and outdoor furniture to its list of products for sale. The retailer is looking to move into categories including fitness/wellness and furniture to continue building on its growth achieved during the pandemic. in-article

Corona campaign inspires Brits to explore the outdoors

TalkingRetail

Corona is aiming to inspire the nation to rediscover the outdoors and reconnect with the natural world.

Emerald Acquires Outdoor and Sporting Goods-Focused B2B Purchasing Platform

Retail Touch

PlumRiver’s experience with outdoor and sporting goods companies will complement Emerald’s portfolio of show brands including Outdoor Retailer and Surf Expo.

Top Sports and Outdoor Product Detail Page Examples | Salsify

Salsify

Standing out on the digital shelf for sports and outdoor brands starts with telling your product story. Sports and outdoor products are technical — and are often seasonal or lifetime investments.

Nike store plots virtual outdoor adventure with mobile tech

RetailDive

QR codes, AR and geofencing are used in an in-store experience that is designed to keep COVID-19 precautions in mind

The outdoors boom spared many retailers from the harshest impacts of COVID

RetailDive

Outdoor companies faced their share of ups and downs during the pandemic, but a tidal wave of new customers could prime the space for future growth

The Famous Grouse celebrates the outdoors with new campaign

TalkingRetail

Whisky brand The Famous Grouse has launched a global campaign focusing on “occasions and the outdoors”.

Bear encourage outdoor adventures with Go Ape promotion

Talking Retail

The adventure kits contain a branded backpack, water bottle, This story continues at Bear encourage outdoor adventures with Go Ape promotion. Fruit snacking brand Bear is running an on-pack promotion with Go Ape.

Kohl's turns to Eddie Bauer as outdoor sales surge

RetailDive

The off-mall department store last year announced a plan to grow its activewear sales from 20% of its business to at least 30

Bear launches outdoor campaign for kids’ fruit snacking

TalkingRetail

Fruit snacking brand Bear is running an outdoor campaign to support its Yoyos variant.

Global outdoor clothing brand Woolrich picks Fluent Commerce to drive omnichannel delivery

Retail Technology Review

American outdoor clothing brand Woolrich has chosen Fluent Commerce, the global distributed?order order management platform to boost its capability in Europe to fulfil itsecommerce orders in the most convenient way for the customer and most efficient for Woolrich. Internet Retailing Retail Supply Chain

Outdoor Voices names Urban Outfitters vet CEO

RetailDive

Gabrielle Conforti, who has 15 years of retail and apparel experience, will be in charge of launching products and setting the vision for the DTC brand

Outdoor Retailer moves back to Utah, but Patagonia, REI and The North Face won't be there

Retail Dive

The retailers reiterated that they wouldn't attend the trade show without a change in Utah's stance on protecting national monuments

Academy Sports & Outdoors reports record quarter

Retail Wire

Academy Sports & Outdoors posted a same-store sales increase of 17.9 percent in the third quarter. The company raised its sales and earnings forecasts for the year based on its recent results. The company, which operates 259 stores, expects to open between eight and 10 new locations in 2022. The retailer also plans to expand its private label presence to help boost margins. in-article

L.L. Bean sales spiked 14% last year as more consumers played outdoors

Retail Dive

Sales at the privately held retailer hit $1.8 billion thanks in part to heightened demand, omnichannel investment, and international and wholesale expansions

REI And West Elm Debut Co-Curated Outdoors Collection

Retail Touch

REI and West Elm have introduced the co-branded REI x West Elm collection of outdoor lifestyle products, which will be merchandised in the stores of both retailers and on their respective e-Commerce sites at REI.com/westelm and Westelm.com/REI.

Restaurants want to stay outdoors permanently

Retail Wire

to have outdoor dining structures zoned for permanent use. Restaurant owners are making a push in communities across the U.S. Some oppose the measure, taken in response to indoor restrictions connected to the COVID-19 heath threat, because it reduces available parking spaces and disrupts some non-restaurant businesses. in-article

Dick's plans new outdoor concept, Public Lands, for 2021 launch

RetailDive

The retailer plans to open two new stores under the banner next year as it chases campers and kayakers in the COVID-19 era

DICK’S Enters the Resale Market With In-Store Buy-Back Program

Retail Touch

Resale has a new player with the launch of DICK’S Sporting Goods ’ in-store buy-back program, available in select markets through a partnership with outdoor and adventure gear resale platform Out&Back.

New Report: The State of the Outdoor Retailer Industry 2018

Wiser

How can you better position your brand for success in the outdoor retail industry? To help achieve these goals, Wiser has put together a new report on the state of the outdoor retailer industry in 2018. Leading outdoor brands. Wiser’s shoppers visited 100 of the top independent outdoor retailers nationwide. To see the rest of our findings, download your free copy of The State of the Outdoor Retailer Industry in 2018 today!

Best Buy Expands Beyond Electronics Into New Categories Including Skincare

Retail Touch

Following a March 2022 announcement that it planned to expand beyond its roots in electronics, Best Buy is entering new categories including health and wellness, outdoor living and transportation. In November 2021, Best Buy acquired outdoor furniture brand Yardbird.

Academy Sports and Outdoors sets IPO share targets

RetailWire

Academy Sports and Outdoors is looking to raise up to $250 million as part of an initial public offering with shares priced between $15 and $17. The retailer, which was founded in 1938, operates 259 stores across 16 states

From 'doing things' to doing things profitably: Outdoor Voices' plans for growth

RetailDive

New board Chairwoman Ashley Merrill doesn't want to change the brand's values, just its operations

5 Outdoor Apparel DTC Brands Telling Exquisite Stories (And How Product Information Systems Can Get You There)

Talkoot

In this post, I am going to cover 5 DTC brands in the outdoor apparel space that have done a great job using storytelling to build their brand and earn customer love. Storytelling in the outdoor apparel space. “Stories sell!”.

Eddie Bauer is renting out gear for outdoor adventures

Retail Wire

Eddie Bauer has added a new option to enable customers to rent outdoors gear for a fraction of the price of buying outright. Our mission is to make sure that anyone who wants to have an outdoor experience can have one no matter the cost. Apparel, outerwear and gear is expensive and not all that convenient. This is another way to participate,” said Kristen Elliot, vice president of marketing at Eddie Bauer. in-article

Restaurants are prepared to go outdoors for the winter

Retail Wire

Restaurant owners are putting up tents, adding propane heaters and taking other steps to make diners comfortable eating outdoors during the coming winter months. Those operating restaurants believe they are better prepared than last year to offer dining outside that will be comfortable and enjoyable enough to attract patrons.

With fresh funding in hand, Outer sets sights beyond outdoor furniture, rugs

RetailDive

The DTC brand snapped up $10.5 million to help it grow its assortment, build on its sustainability efforts and expand on its unique showroom model

Bringing the Outdoors In-Store: A Look Inside REI’s Flagship Store

Sailthru

For such a massive sporting and outdoor retailer, REI’s flagship store is in an interesting place. And yet, REI still manages to get customers in an outdoor state of mind immediately, foreshadowing an exceptional in-store experience. Once you’re inside, the first thing you see is a large wooden yurt that’s decked out with a fireplace, cozy chairs and Pacific Northwest outdoor guides for customers to peruse while stoking their wanderlust.