Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Zaius

In almost any spin, yoga, or zumba class you go to, you’re sure spot someone sporting one of Outdoor Voices ’ signature athleisure looks. Want your own Outdoor Voices shirt? Before we settled on the shirt, we browsed Outdoor Voice’s site for a while, added one of the “kits” they sell to our cart, then abandoned it. Outdoor Voices isn’t like most athletic brands that highlight elite athletes.

Sports & Outdoors Ecommerce Site Design

BigCommerce

Sports and outdoors shoppers aren’t just shoppers –– they are fans. Those are all great things for sports and outdoor brands –– but it also means their sites need to cater to personalization and treat customers like the individual fans they are. Beyond that, sports and outdoors brands need to convey a sense of “cool.” Here’s how 11 brands in the sports and outdoor vertical conveyed their cool and personalized it, to boot. Sell Sports & Outdoors Goods Online.

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Academy Sports and Outdoors sets IPO share targets

RetailWire

Academy Sports and Outdoors is looking to raise up to $250 million as part of an initial public offering with shares priced between $15 and $17. The retailer, which was founded in 1938, operates 259 stores across 16 states

Global outdoor clothing brand Woolrich picks Fluent Commerce to drive omnichannel delivery

Retail Technology Review

American outdoor clothing brand Woolrich has chosen Fluent Commerce, the global distributed?order order management platform to boost its capability in Europe to fulfil itsecommerce orders in the most convenient way for the customer and most efficient for Woolrich. Internet Retailing Retail Supply Chain

Corona campaign inspires Brits to explore the outdoors

TalkingRetail

Corona is aiming to inspire the nation to rediscover the outdoors and reconnect with the natural world. The brand has unveiled an online travel hub, as part of its global Rediscover Paradise initiative, to provide inspiration and guidance to discover off the-beaten track locations across the UK in partnership with Culture Trip. The platform will. Alcohol convenience stores corona promotional campaigns

Bear launches outdoor campaign for kids’ fruit snacking

TalkingRetail

Fruit snacking brand Bear is running an outdoor campaign to support its Yoyos variant. The campaign consists of outdoor advertising running until 9 August and is set to reach six million consumers, “at a time when any parents will be on the lookout for fun snacks that are also one of their five a day”.

Bringing the Outdoors In-Store: A Look Inside REI’s Flagship Store

Sailthru

For such a massive sporting and outdoor retailer, REI’s flagship store is in an interesting place. And yet, REI still manages to get customers in an outdoor state of mind immediately, foreshadowing an exceptional in-store experience.

New Report: The State of the Outdoor Retailer Industry 2018

Wiser

How can you better position your brand for success in the outdoor retail industry? To help achieve these goals, Wiser has put together a new report on the state of the outdoor retailer industry in 2018. Leading outdoor brands.

L.L. Bean offers free classes to help people discover the great outdoors

RetailWire

Bean, in partnership with Mastercard, is offering free Outdoor Discovery Program courses at select locations in Connecticut, Illinois, Maine, Massachusetts, New York and Pennsylvania. The goal of the program is to offer students the ability to learn skills such as kayaking and paddle boarding from skilled instructors in a safe setting. These activities are naturally social distanced because of the paddles. You can’t get that close to anyway, so its great.

From 'doing things' to doing things profitably: Outdoor Voices' plans for growth

retaildive

New board Chairwoman Ashley Merrill doesn't want to change the brand's values, just its operations

5 Best Practices for Sports and Outdoor Brands From REI, Nike and Lululemon

Sailthru

To thrive in the age of Amazon, sporting goods and outdoor brands brands must recognize that they have an edge. outdoor and sporting goods market is a big one, worth $120 billion. Sporting and outdoor brands can stay ahead.

How Will DTC Rebound After The COVID Retail Shakeup?

Retail Touch

Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike. Outdoor Voices was already starting to feel the pinch before COVID, and experts predict the company will go under within the next year. Outdoor Voices’ issues reflect longer-term problems than the coronavirus.

The eCommerce Branding Strategies This Outdoors Company Uses to Command 2x-4x Higher Prices Than Its Competitors

Inflow Insights

On large sporting sites like cabelas.com , when a customer searches for fishing waders, they’ll find that most products cost between $49 and $199. Occasionally they’ll find waders over $200. But on the high end of price range, they’ll find $500 fishing waders, the majority of which are made and sold by a Montana company called Simms Fishing: . By the way, these $499 waders are not even Simms’ top of line. The brand’s site features multiple products priced at $799.

How Digital Natives Are Winning in a Post-Amazonian World: Outdoor Retailer Show Insights

Talkoot

We recently returned from the winter Outdoor Retailer show in Denver. At the show, in just two days, we managed to walk 14 miles and spoke with more people than I can recall. Our product manager, Derwyn Harris gave a presentation on “How digital natives are winning in a post-Amazonian world.”.

Ecommerce Customer Experience: Creating a Truly Great Experience for Users in 2020

BigCommerce

When Exxel Outdoors’ mobile traffic started really taking off, they noticed that the revenue wasn’t following. The amount of effort it… Ecommerce Marketing

Retail Therapy: Lowe's project runway

retaildive

In an unexpected move, the home improvement retailer is partnering with New York Fashion Week designers to help create backdrops for the outdoor shows

Retail Therapy: Busch takes inspiration from Willy Wonka in latest campaign

retaildive

The beer maker launched a contest where fans could win a $5,000 outdoor vacation if their Busch-branded puzzle features a golden can

Naked launches biggest campaign

TalkingRetail

The campaign is live across Naked social, influencer, outdoor, and trade press. Naked has unveiled its largest consumer marketing campaign – Slurp Loud & Proud. The campaign offers the nation the chance to get their face on the side of a Symington’s lorry.

How to Run a Golf Course: 18 Golf Course Management Tips

Korona

While many golf courses had to shut down temporarily in the spring of 2020, most have come back stronger than ever due to the increased demand for outdoor activities.

A 2-Step Framework for Thriving in a Competitive Vertical

Zaius

The list of athleisure brands is lengthy and constantly growing, with names like Outdoor Voices, Lululemon, and Athleta leading the pack (among many, many others). Here at Zaius, we’ve been following Outdoor Voices’ journey for quite a while. Outdoor Voices has been in the news recently since they announced that their CEO is stepping down. Focus on community building : There’s no question about it, Outdoor Voices has clearly built an incredible community.

Over the River and Through the Woods: Creative Content and the Effects on the Ecommerce Customer Journey

Zmags

With the click of a trackpad, a shopper perusing an outdoor brand’s site can be transported […]. Take your customers on a literal journey. The post Over the River and Through the Woods: Creative Content and the Effects on the Ecommerce Customer Journey appeared first on Zmags.

Patagonia Promotes Three Executives, Fills Parent Company CEO Slot

Retail Touch

Gellert has a history of supporting Patagonia’s commitment to environmental activism, and he helped the retailer position itself as a leader of outdoor causes in Europe. Johnson, who previously led Patagonia’s technical outdoor business, will now oversee the apparel and equipment divisions.

L.L. Bean reports strong demand for sleds and snowshoes

RetailWire

I think people are connected to the outdoors in ways they have never been,” he told CNBC The first snowfall of the winter has yet to happen but that isn’t stopping consumers from buying items such as sleds and snowshoes, according to L.L. Bean CEO Stephen Smith. “I

Mondelez kicks off new campaign for Maynards Bassetts

TalkingRetail

The “Set the juice loose” campaign is launching today and is running across outdoor sites and digital platforms. Mondelez International has launched a new campaign for its Maynards Bassetts range.

Holborn’s introduces social distancing tool

TalkingRetail

Door Guardian says the system – which is rated for outdoor use – can be installed quickly, can be controlled from almost anywhere. Retailer Dean Holborn has installed a traffic light system at his Surrey stores to help ensure social distancing is maintained.

234: How To Grow A 7 Figure Pet Supply Store By Giving Back With Kenric Hwang

My Wife Quit Her Job

Many years ago, he started a successful outdoor products company, sold it and then started another company called Max & Neo which sells dog collars and accessories online. Why Kenric sold his outdoor products company and why he’s more passionate about Max & Neo.

Mars Wrigley launches on-pack campaign for Extra

TalkingRetail

The campaign will be supported with a range of outdoor media. Mars Wrigley is launching an on-pack campaign for Extra Chewing Gum. The ‘Find Your Other Half’ activation will see core flavour singles, bottles and multipacks of Extra prominently featuring an initial – and urges consumers to pair a pack with partners, friends or family. Confectionery chewing gum convenience stores Extra Mars Wrigley promotional campaigns

Dick’s Sporting Goods smashes quarterly sales records

RetailWire

percent increase in same-store sales as consumers looked to purchase fitness and outdoor products while being forced to stay at home due to the novel coronavirus pandemic. Dick’s Sporting Goods reported a 20.7 The retailer’s online business jumped 194 percent and earnings per share were up 155 percent, both quarterly improvement records over the same period in 2019

Data Shows Pet-Friendly Rental Properties in Demand

PERQ

Ever tried to bathe a big dog in an apartment bathtub or corral a squirrel-chasing pup in an unsecured outdoor area in your apartment community? If so, you know the struggle is real. With more renters owning pets, multifamily companies are building pet friendly rental.

Shopworkers need extra protection from the hot weather, says union

TalkingRetail

Paddy Lillis, Usdaw general secretary, said: “Outdoor workers controlling queues or collecting trolleys need. Retail trade union Usdaw is calling for a legal maximum workplace temperature to protect workers’ health and safety. The union says employers must also take care to protect staff and take account of new working practices because of the coronavirus emergency. This story continues at Shopworkers need extra protection from the hot weather, says union.

22 Digital Marketing Trends Shaping the Ecommerce Landscape in 2020

Ecommerce Platforms

Search for outdoor and sports items has grown by 164 percent to over 400 percent. These categories are Food and Groceries, Sports and Outdoors, and Home and Garden. Search for outdoor and sports items has grown by 164 percent to over 400 percent.

Marketing Unboxed: Best Of Season 1

Zaius

Best Social Strategy: Outdoor Voices. Outdoor Voices isn’t like most athletic brands that highlight elite athletes. This idea has clearly caught on, with more than 100,000 posts on Instagram of their customers #DoingThings while wearing Outdoor Voices. After nearly 20 episodes, countless emails, endless targeted ads, and lots of fun unboxings, the first season of Marketing Unboxed has come to an end.

Where COVID-19 Forced Online Retailers to Change Their Prices

Wiser

Sports & Outdoors. Major Price Fluctuations Seen in Sports & Outdoors, Electronics, Home Improvement. Those three categories were sports & outdoors, electronics, and home improvement. Sports & Outdoors (-11.50%). The spread of COVID-19 throughout the U.S.

Walmart Prepares For A Digital Holiday Season With Online Toy Lab

Retail Touch

Walmart is pivoting its toy promotion strategy for an e-Commerce-heavy holiday with the launch of its Walmart Wonder Lab , a site that lets kids unbox and play with toys digitally. The tool will let kids try out the season’s most popular toys without needing to leave their homes.

Toys 61

Do You Have a Consistent Marketing Message?

Zaius

Outdoor clothing brand Stio is another company that has both established a strong and recognizable brand that delivers a message consistently across channels. They convey a love for the outdoors, especially mountains, as well as every kind of clothes you need for these activities.

Navigate a Shifting Market with Industry Insights

Zaius

Gardening/Outdoors, for example, is seeing a double-hit, with the traditional spring surge in combination with customers bringing their spring shopping online for the first time. The more you know , the better able you are to navigate change and uncertainty.

What Defines A ‘Connected Consumer’ In 2019?

Retail TouchPoints

Case in point: REI ’s expansion of its outdoor gear rental program is being positioned as part of the retailer’s well-known commitment to sustainability. Rental programs not only make outdoor gear more affordable, but by re-using products they do their part toward saving the planet.