Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Zaius

In almost any spin, yoga, or zumba class you go to, you’re sure spot someone sporting one of Outdoor Voices ’ signature athleisure looks. Want your own Outdoor Voices shirt? Before we settled on the shirt, we browsed Outdoor Voice’s site for a while, added one of the “kits” they sell to our cart, then abandoned it. Outdoor Voices isn’t like most athletic brands that highlight elite athletes.

Backcountry Bolsters Digital CX to Manage Outdoor Recreation Shopping Surge

Retail Touch

Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com.

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Sports & Outdoors Ecommerce Site Design

BigCommerce

Sports and outdoors shoppers aren’t just shoppers –– they are fans. Those are all great things for sports and outdoor brands –– but it also means their sites need to cater to personalization and treat customers like the individual fans they are. Beyond that, sports and outdoors brands need to convey a sense of “cool.” Here’s how 11 brands in the sports and outdoor vertical conveyed their cool and personalized it, to boot. Sell Sports & Outdoors Goods Online.

The outdoors boom spared many retailers from the harshest impacts of COVID

retaildive

Outdoor companies faced their share of ups and downs during the pandemic, but a tidal wave of new customers could prime the space for future growth

Outdoor Voices names Urban Outfitters vet CEO

retaildive

Gabrielle Conforti, who has 15 years of retail and apparel experience, will be in charge of launching products and setting the vision for the DTC brand

Top Sports and Outdoor Product Detail Page Examples | Salsify

Salsify

Standing out on the digital shelf for sports and outdoor brands starts with telling your product story. Sports and outdoor products are technical — and are often seasonal or lifetime investments.

Nike store plots virtual outdoor adventure with mobile tech

retaildive

QR codes, AR and geofencing are used in an in-store experience that is designed to keep COVID-19 precautions in mind

Corona campaign inspires Brits to explore the outdoors

TalkingRetail

Corona is aiming to inspire the nation to rediscover the outdoors and reconnect with the natural world.

Emerald Acquires Outdoor and Sporting Goods-Focused B2B Purchasing Platform

Retail Touch

PlumRiver’s experience with outdoor and sporting goods companies will complement Emerald’s portfolio of show brands including Outdoor Retailer and Surf Expo.

Bear launches outdoor campaign for kids’ fruit snacking

TalkingRetail

Fruit snacking brand Bear is running an outdoor campaign to support its Yoyos variant.

Kohl's turns to Eddie Bauer as outdoor sales surge

retaildive

The off-mall department store last year announced a plan to grow its activewear sales from 20% of its business to at least 30

Dick's plans new outdoor concept, Public Lands, for 2021 launch

retaildive

The retailer plans to open two new stores under the banner next year as it chases campers and kayakers in the COVID-19 era

REI And West Elm Debut Co-Curated Outdoors Collection

Retail Touch

REI and West Elm have introduced the co-branded REI x West Elm collection of outdoor lifestyle products, which will be merchandised in the stores of both retailers and on their respective e-Commerce sites at REI.com/westelm and Westelm.com/REI.

5 Outdoor Apparel DTC Brands Telling Exquisite Stories (And How Product Information Systems Can Get You There)

Talkoot

In this post, I am going to cover 5 DTC brands in the outdoor apparel space that have done a great job using storytelling to build their brand and earn customer love. Storytelling in the outdoor apparel space. “Stories sell!”.

Global outdoor clothing brand Woolrich picks Fluent Commerce to drive omnichannel delivery

Retail Technology Review

American outdoor clothing brand Woolrich has chosen Fluent Commerce, the global distributed?order order management platform to boost its capability in Europe to fulfil itsecommerce orders in the most convenient way for the customer and most efficient for Woolrich. Internet Retailing Retail Supply Chain

Academy Sports and Outdoors sets IPO share targets

RetailWire

Academy Sports and Outdoors is looking to raise up to $250 million as part of an initial public offering with shares priced between $15 and $17. The retailer, which was founded in 1938, operates 259 stores across 16 states

With fresh funding in hand, Outer sets sights beyond outdoor furniture, rugs

retaildive

The DTC brand snapped up $10.5 million to help it grow its assortment, build on its sustainability efforts and expand on its unique showroom model

From 'doing things' to doing things profitably: Outdoor Voices' plans for growth

retaildive

New board Chairwoman Ashley Merrill doesn't want to change the brand's values, just its operations

Bass Pro Shop Parent Acquires Sportsman’s Warehouse

Retail Touch

Great American Outdoors Group, parent company of Bass Pro Shops , Cabela’s and White River Marine Group , will acquire Sportsman’s Warehouse for $785 million in cash, according to The Street.

Bringing the Outdoors In-Store: A Look Inside REI’s Flagship Store

Sailthru

For such a massive sporting and outdoor retailer, REI’s flagship store is in an interesting place. And yet, REI still manages to get customers in an outdoor state of mind immediately, foreshadowing an exceptional in-store experience. Once you’re inside, the first thing you see is a large wooden yurt that’s decked out with a fireplace, cozy chairs and Pacific Northwest outdoor guides for customers to peruse while stoking their wanderlust.

New Report: The State of the Outdoor Retailer Industry 2018

Wiser

How can you better position your brand for success in the outdoor retail industry? To help achieve these goals, Wiser has put together a new report on the state of the outdoor retailer industry in 2018. Leading outdoor brands. Wiser’s shoppers visited 100 of the top independent outdoor retailers nationwide. To see the rest of our findings, download your free copy of The State of the Outdoor Retailer Industry in 2018 today!

5 Best Practices for Sports and Outdoor Brands From REI, Nike and Lululemon

Sailthru

To thrive in the age of Amazon, sporting goods and outdoor brands brands must recognize that they have an edge. outdoor and sporting goods market is a big one, worth $120 billion. Sporting and outdoor brands can stay ahead. Here are five best practices for leveraging expertise specifically for sporting and outdoor retailers and ecommerce players, drawing inspiration from both inside and outside this vertical.

How Will DTC Rebound After The COVID Retail Shakeup?

Retail Touch

Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike. Outdoor Voices’ issues reflect longer-term problems than the coronavirus.

Outdoor Ft. Lauderdale bar shuttered by authorities same day it reopens

RetailWire

The Wharf Fort Lauderdale, a popular outdoor bar, reopened for business on Friday night and hundreds of customers flocked to the venue, partying without masks and ignoring social distancing guidelines. Bars around the country are in desperate need of business. Although many are technically able to serve customer, COVID-19 restrictions make operating the ways bars tend to operate nearly impossible.

How Digital Natives Are Winning in a Post-Amazonian World: Outdoor Retailer Show Insights

Talkoot

We recently returned from the winter Outdoor Retailer show in Denver. At the show, in just two days, we managed to walk 14 miles and spoke with more people than I can recall. Our product manager, Derwyn Harris gave a presentation on “How digital natives are winning in a post-Amazonian world.”.

The eCommerce Branding Strategies This Outdoors Company Uses to Command 2x-4x Higher Prices Than Its Competitors

Inflow Insights

On large sporting sites like cabelas.com , when a customer searches for fishing waders, they’ll find that most products cost between $49 and $199. Occasionally they’ll find waders over $200. But on the high end of price range, they’ll find $500 fishing waders, the majority of which are made and sold by a Montana company called Simms Fishing: . By the way, these $499 waders are not even Simms’ top of line. The brand’s site features multiple products priced at $799.

L.L. Bean offers free classes to help people discover the great outdoors

RetailWire

Bean, in partnership with Mastercard, is offering free Outdoor Discovery Program courses at select locations in Connecticut, Illinois, Maine, Massachusetts, New York and Pennsylvania. The goal of the program is to offer students the ability to learn skills such as kayaking and paddle boarding from skilled instructors in a safe setting. These activities are naturally social distanced because of the paddles. You can’t get that close to anyway, so its great.

Ecommerce Customer Experience: Creating a Truly Great Experience for Users in 2020

BigCommerce

When Exxel Outdoors’ mobile traffic started really taking off, they noticed that the revenue wasn’t following. The amount of effort it… Ecommerce Marketing

Tanger Outlets says foot traffic is back to normal

retaildive

The mall REIT is benefiting from its outdoor orientation and the value proposition of its retail tenants

Bass Pro parent to acquire Sportsman's Warehouse

retaildive

The deal would create an outdoors sports giant in an era when sales in the sector are booming, with the pandemic driving customers outside

L.L. Bean unveils athleisure collection

retaildive

The launch comes "at a time that feels especially relevant" from a retailer that has sold outdoor and comfortable apparel for more than a century

Retail Therapy: Lowe's project runway

retaildive

In an unexpected move, the home improvement retailer is partnering with New York Fashion Week designers to help create backdrops for the outdoor shows

Retail Therapy: Busch takes inspiration from Willy Wonka in latest campaign

retaildive

The beer maker launched a contest where fans could win a $5,000 outdoor vacation if their Busch-branded puzzle features a golden can

Wales introduces new smoking laws

TalkingRetail

Wales has introduced legislation to make it illegal to smoke outside hospitals, schools, and other outdoor areas. From today (1 March), all hospital grounds, school grounds, public playgrounds, and outdoor care settings for children in Wales will be required to be smoke-free.

A 2-Step Framework for Thriving in a Competitive Vertical

Zaius

The list of athleisure brands is lengthy and constantly growing, with names like Outdoor Voices, Lululemon, and Athleta leading the pack (among many, many others). Here at Zaius, we’ve been following Outdoor Voices’ journey for quite a while.

Kohl’s Bolsters Activewear Lineup with New Eddie Bauer Partnership

Retail Touch

Kohl’s will begin offering apparel from outdoor retailer Eddie Bauer online and in approximately 500 of its stores nationwide beginning this fall, in a move designed to expand the retailer’s presence in the outdoor and activewear categories.

Retail footfall will ‘rebound’ after lockdown restrictions lift

TalkingRetail

The prediction comes as prime minister Boris Johnson set out his four-step plan to release England from lockdown, which sees schools reopen on 8 March, outdoor sports start from 29 March, non-essential shops, hairdressers and gyms reopen from.