Backcountry Bolsters Digital CX to Manage Outdoor Recreation Shopping Surge

Retail Touch

Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer

Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing


In almost any spin, yoga, or zumba class you go to, you’re sure spot someone sporting one of Outdoor Voices ’ signature athleisure looks. Want your own Outdoor Voices shirt? Before we settled on the shirt, we browsed Outdoor Voice’s site for a while, added one of the “kits” they sell to our cart, then abandoned it. Outdoor Voices isn’t like most athletic brands that highlight elite athletes.


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Sports & Outdoors Ecommerce Site Design


Sports and outdoors shoppers aren’t just shoppers –– they are fans. Those are all great things for sports and outdoor brands –– but it also means their sites need to cater to personalization and treat customers like the individual fans they are. Beyond that, sports and outdoors brands need to convey a sense of “cool.” Here’s how 11 brands in the sports and outdoor vertical conveyed their cool and personalized it, to boot. Sell Sports & Outdoors Goods Online.

The Famous Grouse celebrates the outdoors with new campaign


Whisky brand The Famous Grouse has launched a global campaign focusing on “occasions and the outdoors”.

Top Sports and Outdoor Product Detail Page Examples | Salsify


Standing out on the digital shelf for sports and outdoor brands starts with telling your product story. Sports and outdoor products are technical — and are often seasonal or lifetime investments.

Emerald Acquires Outdoor and Sporting Goods-Focused B2B Purchasing Platform

Retail Touch

PlumRiver’s experience with outdoor and sporting goods companies will complement Emerald’s portfolio of show brands including Outdoor Retailer and Surf Expo.

Bear launches outdoor campaign for kids’ fruit snacking


Fruit snacking brand Bear is running an outdoor campaign to support its Yoyos variant.

Dick's plans new outdoor concept, Public Lands, for 2021 launch


The retailer plans to open two new stores under the banner next year as it chases campers and kayakers in the COVID-19 era

Academy Sports and Outdoors sets IPO share targets


Academy Sports and Outdoors is looking to raise up to $250 million as part of an initial public offering with shares priced between $15 and $17. The retailer, which was founded in 1938, operates 259 stores across 16 states

Global outdoor clothing brand Woolrich picks Fluent Commerce to drive omnichannel delivery

Retail Technology Review

American outdoor clothing brand Woolrich has chosen Fluent Commerce, the global distributed?order order management platform to boost its capability in Europe to fulfil itsecommerce orders in the most convenient way for the customer and most efficient for Woolrich. Internet Retailing Retail Supply Chain

With fresh funding in hand, Outer sets sights beyond outdoor furniture, rugs


The DTC brand snapped up $10.5 million to help it grow its assortment, build on its sustainability efforts and expand on its unique showroom model

REI And West Elm Debut Co-Curated Outdoors Collection

Retail Touch

REI and West Elm have introduced the co-branded REI x West Elm collection of outdoor lifestyle products, which will be merchandised in the stores of both retailers and on their respective e-Commerce sites at and A year in the making, the 35-product collection includes such items as folding chairs, reusable melamine tableware, outdoor blankets and pillows, and a portable shade shelter.

Bass Pro Shop Parent Acquires Sportsman’s Warehouse

Retail Touch

Great American Outdoors Group, parent company of Bass Pro Shops , Cabela’s and White River Marine Group , will acquire Sportsman’s Warehouse for $785 million in cash, according to The Street.

Outdoor Ft. Lauderdale bar shuttered by authorities same day it reopens


The Wharf Fort Lauderdale, a popular outdoor bar, reopened for business on Friday night and hundreds of customers flocked to the venue, partying without masks and ignoring social distancing guidelines. Bars around the country are in desperate need of business. Although many are technically able to serve customer, COVID-19 restrictions make operating the ways bars tend to operate nearly impossible.

From 'doing things' to doing things profitably: Outdoor Voices' plans for growth


New board Chairwoman Ashley Merrill doesn't want to change the brand's values, just its operations

Bringing the Outdoors In-Store: A Look Inside REI’s Flagship Store


For such a massive sporting and outdoor retailer, REI’s flagship store is in an interesting place. And yet, REI still manages to get customers in an outdoor state of mind immediately, foreshadowing an exceptional in-store experience. Once you’re inside, the first thing you see is a large wooden yurt that’s decked out with a fireplace, cozy chairs and Pacific Northwest outdoor guides for customers to peruse while stoking their wanderlust.

New Report: The State of the Outdoor Retailer Industry 2018


How can you better position your brand for success in the outdoor retail industry? To help achieve these goals, Wiser has put together a new report on the state of the outdoor retailer industry in 2018. Leading outdoor brands. Wiser’s shoppers visited 100 of the top independent outdoor retailers nationwide. To see the rest of our findings, download your free copy of The State of the Outdoor Retailer Industry in 2018 today!

L.L. Bean offers free classes to help people discover the great outdoors


Bean, in partnership with Mastercard, is offering free Outdoor Discovery Program courses at select locations in Connecticut, Illinois, Maine, Massachusetts, New York and Pennsylvania. The goal of the program is to offer students the ability to learn skills such as kayaking and paddle boarding from skilled instructors in a safe setting. These activities are naturally social distanced because of the paddles. You can’t get that close to anyway, so its great.

5 Best Practices for Sports and Outdoor Brands From REI, Nike and Lululemon


To thrive in the age of Amazon, sporting goods and outdoor brands brands must recognize that they have an edge. outdoor and sporting goods market is a big one, worth $120 billion. Sporting and outdoor brands can stay ahead. Here are five best practices for leveraging expertise specifically for sporting and outdoor retailers and ecommerce players, drawing inspiration from both inside and outside this vertical.

How Will DTC Rebound After The COVID Retail Shakeup?

Retail Touch

Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike. Outdoor Voices’ issues reflect longer-term problems than the coronavirus.

How Digital Natives Are Winning in a Post-Amazonian World: Outdoor Retailer Show Insights


We recently returned from the winter Outdoor Retailer show in Denver. At the show, in just two days, we managed to walk 14 miles and spoke with more people than I can recall. Our product manager, Derwyn Harris gave a presentation on “How digital natives are winning in a post-Amazonian world.”.

The eCommerce Branding Strategies This Outdoors Company Uses to Command 2x-4x Higher Prices Than Its Competitors

Inflow Insights

On large sporting sites like , when a customer searches for fishing waders, they’ll find that most products cost between $49 and $199. Occasionally they’ll find waders over $200. But on the high end of price range, they’ll find $500 fishing waders, the majority of which are made and sold by a Montana company called Simms Fishing: . By the way, these $499 waders are not even Simms’ top of line. The brand’s site features multiple products priced at $799.

Ecommerce Customer Experience: Creating a Truly Great Experience for Users in 2020


When Exxel Outdoors’ mobile traffic started really taking off, they noticed that the revenue wasn’t following. The amount of effort it… Ecommerce Marketing

Bass Pro parent to acquire Sportsman's Warehouse


The deal would create an outdoors sports giant in an era when sales in the sector are booming, with the pandemic driving customers outside

Retail Therapy: Lowe's project runway


In an unexpected move, the home improvement retailer is partnering with New York Fashion Week designers to help create backdrops for the outdoor shows

Retail Therapy: Busch takes inspiration from Willy Wonka in latest campaign


The beer maker launched a contest where fans could win a $5,000 outdoor vacation if their Busch-branded puzzle features a golden can

Halewood unveils new design for Scotch whisky variant


The launch is supported by a campaign including print, outdoor, and social media advertising in. Halewood Artisanal Spirits is rolling out a new design for its Crabbie’s Yardhead Single Malt Scotch Whisky.

A 2-Step Framework for Thriving in a Competitive Vertical


The list of athleisure brands is lengthy and constantly growing, with names like Outdoor Voices, Lululemon, and Athleta leading the pack (among many, many others). Here at Zaius, we’ve been following Outdoor Voices’ journey for quite a while. Outdoor Voices has been in the news recently since they announced that their CEO is stepping down. Focus on community building : There’s no question about it, Outdoor Voices has clearly built an incredible community.

Naked launches biggest campaign


The campaign is live across Naked social, influencer, outdoor, and trade press. Naked has unveiled its largest consumer marketing campaign – Slurp Loud & Proud. The campaign offers the nation the chance to get their face on the side of a Symington’s lorry.

Quaker inspires shoppers with on-pack promotion


The campaign consists of an on-pack promotion running across Quaker’s sachets, family packs, and Traditional Rolled Oats, offering shoppers the chance to win prizes, including “home experiences, staycations, and outdoor activities” Grocery cereals grocery porridge Quaker Oat So Simple

Winter could be even worse for battered restaurant industry


With indoor dining banned in many locales, restaurateurs are worried that outdoor dining, even with heaters and pods, won’t fly when the weather is really cold.

How to Run a Golf Course: 18 Golf Course Management Tips


While many golf courses had to shut down temporarily in the spring of 2020, most have come back stronger than ever due to the increased demand for outdoor activities.

From headlines to shopping baskets: How U.K. consumers responded to changing C-19 restrictions in 2020


From panic buying essentials to adopting new hobbies and embracing the outdoors, consumer behaviour shifted dramatically in response to ‘the new normal’. As Covid-19 restrictions changed in the U.K. over the last 9 months, Amazon search trends gave insight into how consumers responded.

Over the River and Through the Woods: Creative Content and the Effects on the Ecommerce Customer Journey


With the click of a trackpad, a shopper perusing an outdoor brand’s site can be transported […]. Take your customers on a literal journey. The post Over the River and Through the Woods: Creative Content and the Effects on the Ecommerce Customer Journey appeared first on Zmags. Ecommerce Best Practices content & commerce customer experience

Mars Wrigley launches on-pack campaign for Extra


The campaign will be supported with a range of outdoor media. Mars Wrigley is launching an on-pack campaign for Extra Chewing Gum.

190,000 ceiling fans sold at The Home Depot recalled after blades detach


The fans recalled are the Hampton Bay 54-inch Mara Indoor/Outdoor model Over 190,000 ceiling fans sold at The Home Depot are being recalled in response to 47 reports of blades detaching from fans and two reports of people being hit.

L.L. Bean reports strong demand for sleds and snowshoes


I think people are connected to the outdoors in ways they have never been,” he told CNBC The first snowfall of the winter has yet to happen but that isn’t stopping consumers from buying items such as sleds and snowshoes, according to L.L. Bean CEO Stephen Smith. “I