Shop Optimizations: What to Do When Your Best-Selling Products Have Low Margins
ESW
JULY 1, 2019
Improving your branding is not something that happens with a few changes to your site. Francesca Nicasio at Total Retail reflects on a time when she worked with a tea retailer with this exact situation. By pairing low-margin, frequently sold accessories with higher-margin teas, the retailer increased revenues by 300%.
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