Who Makes the Rules?

Rishi Rawat

This is a magazine ad for goodnessknows: Why can’t their ecommerce product page look exactly like the magazine ad? Product pages have a very defined standard layout.

Online ads are killing traditional media: Here's how retailers can avoid dying with it

Retail Technology Review

Historically, the Internet's ability to rapidly disseminate news has made newspapers and magazines obsolete, with the demise of print ads following suit By Declan Kennedy, StitcherAds CEO.

268: How To Rank An Ecommerce Store In Search With Dan Shure

My Wife Quit Her Job

He’s helped entrepreneurs like Nathan Chan of Foundr Magazine and Noah Kagan of Sumo.com with their SEO in addition to popular startups like Ring, and Hint Water. Today, I’m excited to have Dan Shure on the show.

{Best Practices} 3 Keys To A Robust Customer Experience

Zmags

Forbes Magazine recently reported that 58% of companies that are much more profitable than their competitors report that the CEO is in charge of customer experience management.

176: How To Use Instagram To Explode Your Business With Nathan Chan

My Wife Quit Her Job

He’s the owner of Foundr Magazine which is an incredible resource for entrepreneurs. So today, we’re going to do a deep dive into Nathan’s Instagram strategy and how he’s used IG to grow his magazine and his podcast. Today I have my buddy Nathan Chan on the show.

Every Action is an Expression of Belief

Bryan Eisenberg

magazine survey that first asked executives what percentage of their employees could name the company’s three top priorities. Our companies are nothing but the collection of action every one of our employees take.

5G and the latest digital transformation

GetElastic

While, this new generation of communication provides up to 20 times more performance, it’s the other characteristics of 5G that will really change the game,” Visca said in an article in Gigabit Magazine.

Every company tells stories about their products. Great companies make products about their story.

Talkoot

Here was his response: "My dad smoked cigars every day of his life but he never picked up a copy of Cigar Aficionado magazine. Influential brands are just like influential magazines. The Outdoor Biz Podcast replayed a recent interview with Brian Hennessy.

Campbell’s Soup Speaks to the ’50s Housewife

BigCommerce

Campbell’s 1948 magazine campaign clearly has one audience in mind: wives and mothers, or female homemakers. Photo: Bamboo Trading.

Seriously, Stop Trying to Beat Amazon at Ecommerce

Zaius

This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. . Amazon has all the money — the company generated $136.0 billion in revenue in 2016 , up 27.1% from last year.

[Private] Our Secret Sauce: A Behind the Scenes Look at What We Do

Rishi Rawat

It’s also the number one rated winter boot by Outside Magazine. The next thing that we noticed is that this page is linking shoppers to a blog post by Outside Magazine.

Holiday Secret Weapon: Scaled, Distributed, Personalized Content

Retail TouchPoints

Mr Porter, an international menswear seller, serves up sartorial savvy in its online lifestyle magazine. By Alyssa Meritt, Contentful Christmas in August? Absolutely. Summer marks the start of retailers’ holiday planning season.

Marketing Unboxed: Best Of Season 1

Zaius

They also smartly feature PR wins of celebrities and influencers wearing their products on the covers of top magazines. After nearly 20 episodes, countless emails, endless targeted ads, and lots of fun unboxings, the first season of Marketing Unboxed has come to an end.

Marketing Unboxed: Faherty’s Laid-back Surf Style

Zaius

Like a digital catalog or magazine, this Lookbook shows buyers exactly how to put the Fahrety gear together into outfits. Whether or not you’re a surfer yourself, apparel brand Faherty perfectly captures that effortlessly cool, beachy style.

How This Travel Association Saves Hours of Productivity with PowerInbox’s AdServer

Powerinbox

In addition to print magazines, AOPA is now supported by a variety of channels including Internet TV shows, social channels, a mobile app, and, of course, email newsletters.

Win Millennials’ Hearts: 6 Things Retailers Can Learn From Glossier

Retail TouchPoints

A former model and Vogue magazine assistant, Weiss was recently featured on the cover of Entrepreneur magazine highlighting “Young Millionaires — A New Breed of CEOs are Raising Millions, Selling Millions and Questioning Everything.”

Marketing Unboxed: Soko Shines with a Winning Strategy

Zaius

They also smartly feature PR wins of celebrities and influencers wearing their products on the covers of top magazines. With more people realizing the harmful impacts of fast fashion , ethical fashion brands have emerged as an exciting new category in ecommerce.

Why B2C Branding is Really a Management Tool

Zaius

In 2014, AdAge Magazine wrote about RedBull: “Having a better brand is better than having a better product.” This is a guest post from D Branding. Is RedBull the best energy drink?

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How Swisscom lost its “head” to create a unified commerce experience

GetElastic

Source: IT magazine. As Switzerland’s largest telecommunications agency in business since 1851, Swisscom had been running operations on a monolithic commerce platform for some time.

As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

Retail TouchPoints

It’s unbelievable to think that less than two decades ago, we would have had to wait an entire month to see what the magazines declared as the biggest trends emerging from award shows.

Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Zaius

It is also marketing itself through its magazine called Here, a podcast called Airplane Mode, and is now trying to upsell its customers travel accessories. Fans are everything. These are the people who love your brand and your products so much they can’t wait to tell their friends.

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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

Retail TouchPoints

In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP).

Mastercard Pop-Up Experience Showcases Literal Window Shopping

Retail TouchPoints

By Klaudia Tirico, Features Editor I recently had the opportunity to get a sneak peek into a new pop-up in New York City, presented by Marie Claire magazine and Mastercard.

It’s Time To Stop Talking Retail Innovation, And Start Doing It

Retail TouchPoints

Magazine’s list of fastest-growing private companies for six years and has been recognized within the advertising industry with several local, regional, and national ADDY Awards.

5 Future Ecommerce Trends of 2019

Ecommerce Platforms

Image source: Chatbots Magazine. Is your business joining the ecommerce revolution? If not, you could be missing out on the projected $4.8 trillion in retail ecommerce sales projected worldwide for 2021. Companies embracing ecommerce marketing strategies are experiencing rapid growth.

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92 Small Business Tax Deductions to Use Now (+11 You Should Never Try)

BigCommerce

Newspapers and magazines. So far in this Ecommerce Tax Handbook we’ve covered sales tax , Amazon FBA , and tax law deadlines. Now we’re on to the fun stuff: deductions. Taxes are business as usual, but so are a lot of other things. Small business in the U.S.

Travel 342

Why Product Packaging Design is Important to Ecommerce Success

SellBrite

Each box includes a FabFitFun magazine that features articles geared towards topics like wellness, style, and entertainment. Similar to the online experience, the magazine is packed with helpful resources and emphasizes the importance of community.

Top Online Retailers Winning a Competitive Market

Zaius

Customers trust fashion marketplace Need Supply to curate the latest styles for them because their editorials read just like the kind of articles you’d get in high fashion magazines like Vogue. How do you carve out your slice of the market in a super competitive industry?

How Away Uses Google Ads (Case Study)

Store Growers

The book isn’t available anymore, but a lot of the same philosophy goes into a print and digital magazine they still publish: Here ! In this latest installment of Google Ads Aces, we’re going to take a look at Away.

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“We’ve read enough books”

Steve Dennis

” Perhaps you’ve seen the New Yorker magazine cartoon that depicts a man standing before two doors, seemingly confused about which to go through. Last week in a private speech to congressional interns, presidential son-in-law (and, given his wide-ranging set of responsibilities, apparent superhuman) Jared Kushner was asked how he will fix the Israeli-Palestinian conflict despite decades of failures on the part of experienced diplomats. His answer? “We We don’t want a history lesson.

Books 63

Retailers Are Ditching SEO Manipulation And Embracing Human Storytelling

Talkoot

You might think it’s an athlete’s blog post or an article in a cycling magazine. Steve Smith road tests Castelli's new cycling jersey on the scenic Mortirolo Pass in the Italian Alps. It’s actually a product description that happens to be written in the first person.

SEO 62

The Empowered Marketer: Catering to the High Fashion Buyer

Zaius

Why did you choose to invest in this magazine-like feature for both sites? High fashion is a highly competitive space. Between powerful legacy brands and new, upstart ecommerce companies, it can be hard to reach picky, high-end customers. But Aneesha Rao has fashion buyers down to a science.

6 Creative Ways Top Brands Use Ecommerce Mobile Apps

Zaius

With this tool, you can upload a photo (screenshot from Instagram, sneaky pic from that fashion magazine you were browsing at the airport, etc.) You don’t need us to tell you that mobile commerce is killing it.

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Webinar: Bonanza.com Marketplace Seller Success

ChannelSale

Entrepreneur Magazine named Bonanza one of the “Best Entrepreneurial Companies in America”. 12,000+ sellers voted Bonanza the best place to sell online. Register Free for Webinar, Click Here! Keynote Speaker: Sarah Tranum – Manager, Bonanza Marketplace.

How E-Commerce Retailers Are Winning With Agility

Retail TouchPoints

Kirsch is also a member of the World Economic Forum in Davos and was featured in Forbes Magazine’s prestigious “30 under 30” list in 2016. By Roman Kirsch, Lesara Fast fashion has been dealt a blow by the rise of trendy online retailers.

Ecommerce & the subscription economy

GetElastic

The gap in fees and usage of so many different services will drive breakage as people manage their personal finances,” writes Tim Ray of YFS Magazine. It’s time to start thinking inside the box as more companies are embracing the subscription model. The largest subscription-based players generate more than $2.6B in sales, and startups in niche categories like contact lenses and luxury shoes are growing nine times faster than their traditional competitors.

The 19 Ecommerce Growth Challenges of 2018, Outlined by Amazon’s Annual Report

BigCommerce

Magazine called a business must-read: The Definitive Guide to Amazon. . On May 18th, Amazon released its Annual Report for the past fiscal year (2017). The Amazon Annual Report, which is made available to the public through the SEC, recapped the company’s remarkable year of growth.

The Top 10 Sessions to See at IRCE 2018

Zaius

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry.

Retail Auto-Replenishment: the Pros and Cons

GetElastic

In Forbes magazine , Ashwin Ramasamy, Co-Founder of PipeCandy dissects the tech based predictions for retail in 2019 with interesting results: “Nearly 40% of consumers who use subscription services cancel their subscriptions within a year of subscribing as the novelty wears out.

Technology Sells: 3 Reasons Why All Sales Reps Need Digital Catalogs

ItemMaster

An ecommerce management system that displays product attributes and is loaded with brand verified product content is expected, so printed catalogs and magazines tend to put people off, ending the potential of a sale right then and there. Humanity has entered a technological age.