Who Makes the Rules?

Rishi Rawat

This is a magazine ad for goodnessknows: Why can’t their ecommerce product page look exactly like the magazine ad? Product pages have a very defined standard layout.

Online ads are killing traditional media: Here's how retailers can avoid dying with it

Retail Technology Review

Historically, the Internet's ability to rapidly disseminate news has made newspapers and magazines obsolete, with the demise of print ads following suit By Declan Kennedy, StitcherAds CEO.

{Best Practices} 3 Keys To A Robust Customer Experience

Zmags

Forbes Magazine recently reported that 58% of companies that are much more profitable than their competitors report that the CEO is in charge of customer experience management.

176: How To Use Instagram To Explode Your Business With Nathan Chan

My Wife Quit Her Job

He’s the owner of Foundr Magazine which is an incredible resource for entrepreneurs. So today, we’re going to do a deep dive into Nathan’s Instagram strategy and how he’s used IG to grow his magazine and his podcast. Today I have my buddy Nathan Chan on the show.

Modern Marketing Infiltrates the Wedding Industry | Veronica Armstrong of Mayflower Venues

Zaius

There are still industries where purchases are made via signed contracts, not through a smooth ecommerce checkout process; where businesses focus on ads in glossy magazines instead of on Facebook and Instagram.

Every Action is an Expression of Belief

Bryan Eisenberg

magazine survey that first asked executives what percentage of their employees could name the company’s three top priorities. Our companies are nothing but the collection of action every one of our employees take.

5G and the latest digital transformation

GetElastic

While, this new generation of communication provides up to 20 times more performance, it’s the other characteristics of 5G that will really change the game,” Visca said in an article in Gigabit Magazine.

Marketing Unboxed: Faherty’s Laid-back Surf Style

Zaius

Like a digital catalog or magazine, this Lookbook shows buyers exactly how to put the Fahrety gear together into outfits. Whether or not you’re a surfer yourself, apparel brand Faherty perfectly captures that effortlessly cool, beachy style.

Marketing Unboxed: Soko Shines with a Winning Strategy

Zaius

They also smartly feature PR wins of celebrities and influencers wearing their products on the covers of top magazines. With more people realizing the harmful impacts of fast fashion , ethical fashion brands have emerged as an exciting new category in ecommerce.

Campbell’s Soup Speaks to the ’50s Housewife

BigCommerce

Campbell’s 1948 magazine campaign clearly has one audience in mind: wives and mothers, or female homemakers. Photo: Bamboo Trading.

Why B2C Branding is Really a Management Tool

Zaius

In 2014, AdAge Magazine wrote about RedBull: “Having a better brand is better than having a better product.” This is a guest post from D Branding. Is RedBull the best energy drink?

B2C 345

[Private] Our Secret Sauce: A Behind the Scenes Look at What We Do

Rishi Rawat

It’s also the number one rated winter boot by Outside Magazine. The next thing that we noticed is that this page is linking shoppers to a blog post by Outside Magazine.

Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Zaius

It is also marketing itself through its magazine called Here, a podcast called Airplane Mode, and is now trying to upsell its customers travel accessories. Fans are everything. These are the people who love your brand and your products so much they can’t wait to tell their friends.

B2C 291

Top Online Retailers Winning a Competitive Market

Zaius

Customers trust fashion marketplace Need Supply to curate the latest styles for them because their editorials read just like the kind of articles you’d get in high fashion magazines like Vogue. How do you carve out your slice of the market in a super competitive industry?

How Swisscom lost its “head” to create a unified commerce experience

GetElastic

Source: IT magazine. As Switzerland’s largest telecommunications agency in business since 1851, Swisscom had been running operations on a monolithic commerce platform for some time.

Win Millennials’ Hearts: 6 Things Retailers Can Learn From Glossier

Retail TouchPoints

A former model and Vogue magazine assistant, Weiss was recently featured on the cover of Entrepreneur magazine highlighting “Young Millionaires — A New Breed of CEOs are Raising Millions, Selling Millions and Questioning Everything.”

As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

Retail TouchPoints

It’s unbelievable to think that less than two decades ago, we would have had to wait an entire month to see what the magazines declared as the biggest trends emerging from award shows.

6 Creative Ways Top Brands Use Ecommerce Mobile Apps

Zaius

With this tool, you can upload a photo (screenshot from Instagram, sneaky pic from that fashion magazine you were browsing at the airport, etc.) You don’t need us to tell you that mobile commerce is killing it.

Mobile 195

The Empowered Marketer: Catering to the High Fashion Buyer

Zaius

Why did you choose to invest in this magazine-like feature for both sites? High fashion is a highly competitive space. Between powerful legacy brands and new, upstart ecommerce companies, it can be hard to reach picky, high-end customers. But Aneesha Rao has fashion buyers down to a science.

Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

Retail TouchPoints

In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP).

It’s Time To Stop Talking Retail Innovation, And Start Doing It

Retail TouchPoints

Magazine’s list of fastest-growing private companies for six years and has been recognized within the advertising industry with several local, regional, and national ADDY Awards.

5 Future Ecommerce Trends of 2019

Ecommerce Platforms

Image source: Chatbots Magazine. Is your business joining the ecommerce revolution? If not, you could be missing out on the projected $4.8 trillion in retail ecommerce sales projected worldwide for 2021. Companies embracing ecommerce marketing strategies are experiencing rapid growth.

B2B 228

Mastercard Pop-Up Experience Showcases Literal Window Shopping

Retail TouchPoints

By Klaudia Tirico, Features Editor I recently had the opportunity to get a sneak peek into a new pop-up in New York City, presented by Marie Claire magazine and Mastercard.

92 Small Business Tax Deductions to Use Now (+11 You Should Never Try)

BigCommerce

Newspapers and magazines. So far in this Ecommerce Tax Handbook we’ve covered sales tax , Amazon FBA , and tax law deadlines. Now we’re on to the fun stuff: deductions. Taxes are business as usual, but so are a lot of other things. Small business in the U.S.

Travel 342

The Top 10 Sessions to See at IRCE 2018

Zaius

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry.

Why Product Packaging Design is Important to Ecommerce Success

SellBrite

Each box includes a FabFitFun magazine that features articles geared towards topics like wellness, style, and entertainment. Similar to the online experience, the magazine is packed with helpful resources and emphasizes the importance of community.

How Away Uses Google Ads (Case Study)

Store Growers

The book isn’t available anymore, but a lot of the same philosophy goes into a print and digital magazine they still publish: Here ! In this latest installment of Google Ads Aces, we’re going to take a look at Away.

Travel 205

“We’ve read enough books”

Steve Dennis

” Perhaps you’ve seen the New Yorker magazine cartoon that depicts a man standing before two doors, seemingly confused about which to go through. Last week in a private speech to congressional interns, presidential son-in-law (and, given his wide-ranging set of responsibilities, apparent superhuman) Jared Kushner was asked how he will fix the Israeli-Palestinian conflict despite decades of failures on the part of experienced diplomats. His answer? “We We don’t want a history lesson.

Books 63

Ecommerce & the subscription economy

GetElastic

The gap in fees and usage of so many different services will drive breakage as people manage their personal finances,” writes Tim Ray of YFS Magazine. It’s time to start thinking inside the box as more companies are embracing the subscription model. The largest subscription-based players generate more than $2.6B in sales, and startups in niche categories like contact lenses and luxury shoes are growing nine times faster than their traditional competitors.

Top 7 Takeaways from eTail East 2017

Zaius

Just say, ‘I want the white shoes that Lily Collins was wearing in US Magazine.’ eTail East 2017 was a huge success. The conference brought together an audience of retailers large and small, alongside expert speakers who shared a number of cutting-edge ecommerce and omnichannel strategies.

Webinar: Bonanza.com Marketplace Seller Success

ChannelSale

Entrepreneur Magazine named Bonanza one of the “Best Entrepreneurial Companies in America”. 12,000+ sellers voted Bonanza the best place to sell online. Register Free for Webinar, Click Here! Keynote Speaker: Sarah Tranum – Manager, Bonanza Marketplace.

How E-Commerce Retailers Are Winning With Agility

Retail TouchPoints

Kirsch is also a member of the World Economic Forum in Davos and was featured in Forbes Magazine’s prestigious “30 under 30” list in 2016. By Roman Kirsch, Lesara Fast fashion has been dealt a blow by the rise of trendy online retailers.

The 19 Ecommerce Growth Challenges of 2018, Outlined by Amazon’s Annual Report

BigCommerce

Magazine called a business must-read: The Definitive Guide to Amazon. . On May 18th, Amazon released its Annual Report for the past fiscal year (2017). The Amazon Annual Report, which is made available to the public through the SEC, recapped the company’s remarkable year of growth.

5 Reasons Why Implementing Conversational Marketing is the Right Choice for Enterprises

Whisbi

What’s more, Conversational Marketing has the potential to reduce up to 30 percent of customer service costs by handling routine inquiries at a higher faster rate, suggests Chatbot Magazine.

The Ultimate Guide to Broken Link Building

VTNS Solutions

Another method of finding dead resources or 404 pages is to find blogs and magazines in your niche and then run each URL through the Xenu or Screaming frog software. Looking for an SEO Company in Nigeria to help you build backlinks to your website?

Shop Optimizations: What to Do When Your Best-Selling Products Have Low Margins

Scalefast

Away sells quality luggage for a lower price than competitors and also maintains a digital magazine full of high-quality travel content. . “We Products with low gross margins can be an indicator that you are not making a sustainable profit from certain goods. “A

Technology Sells: 3 Reasons Why All Sales Reps Need Digital Catalogs

ItemMaster

An ecommerce management system that displays product attributes and is loaded with brand verified product content is expected, so printed catalogs and magazines tend to put people off, ending the potential of a sale right then and there. Humanity has entered a technological age.

Retail Auto-Replenishment: the Pros and Cons

GetElastic

In Forbes magazine , Ashwin Ramasamy, Co-Founder of PipeCandy dissects the tech based predictions for retail in 2019 with interesting results: “Nearly 40% of consumers who use subscription services cancel their subscriptions within a year of subscribing as the novelty wears out.

Customer Journey Mapping: Everything You Need to Know

Sailthru

Francisco Inchauste wrote those words in a Smashing Magazine article back in 2010. Paul Boag is a user experience strategist who writes for Smashing Magazine. “Stories have defined our world.

5 eCommerce Shopping Features to Consider for Growth

Scalefast

The problem is that comparison isn’t a particularly fun activity on the web,” writes Vitaly Friedman , eCommerce consultant at Smashing Magazine. Customers are looking for companies that make their shopping experiences seamless and emotionally engaging.