Using Customer Lifetime Value (LTV) to Grow Your Business
eCommerceFuel
NOVEMBER 10, 2017
LTV Meaningful for Small Businesses. So, I think, like any tool it depends on the job at hand, and, I think, for very small companies it’s not a terribly useful or interesting tool because the company is small enough and simple enough that managing by intuition is sufficient. Dave, welcome back to the show.
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