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The Goldilocks Method of Discounting

eCommerceFuel

New post from eCommerceFuel : This episode of eCommerceFuel is really a two-for-one, as Drew Sanocki stops by to play us an episode of his Nerd Marketing podcast about how to implement discount ladders in your eCommerce business. With your host Andrew Youderian of eCommerceFuel.com and Drew Sanocki of Nerd Marketing ). Welcome Drew.

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Lead Generation: What is it, Effective Strategies & Tools

Kissmetrics

With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Once a lead is generated, you can then instruct them about your offerings and begin converting them into a customer. Hear this: you’re not alone.

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