article thumbnail

The Goldilocks Method of Discounting

eCommerceFuel

The last reason – reason number three – is that, if you implement a discount ladder, you’ll find that they can be automated, so you create this automated customer retention effect. Drew : I just finished this book called “Daemon” and I highly recommend it, by a guy named Daniel Suarez.

article thumbnail

Lead Generation: What is it, Effective Strategies & Tools

Kissmetrics

And, 52% of marketers believe that webinars and seminars are the most effective methods for generating targeted leads. When you have the attention and trust of your attendees, you can recommend a product or service that’ll help them. Every stage of the customer buying process is important during the webinar.

Webinar 349