Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate
Kissmetrics
MARCH 2, 2021
For instance, a company may have made investments on marketing in a new region or early stage SEO that it does not expect to see results from until a later period. This company has used a customer retention calculation to determine its customer lifetime value (CLV) is $2,000. What About CAC Per Marketing Channel?
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