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Using Customer Lifetime Value (LTV) to Grow Your Business

eCommerceFuel

LTV Meaningful for Small Businesses. So one company a maker of their own product which is sold primarily through online but also through a network of wholesale customers and that had grown let’s call it organically, you know, in a very ad hoc manner. And it’s really quite expensive to service them.

article thumbnail

Using Customer Lifetime Value (LTV) to Grow Your Business

eCommerceFuel

LTV Meaningful for Small Businesses. So one company a maker of their own product which is sold primarily through online but also through a network of wholesale customers and that had grown let’s call it organically, you know, in a very ad hoc manner. And it’s really quite expensive to service them.