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Our Top 3 Takeaways from Gartner’s Magic Quadrant Report

Sailthru

Any marketing leader planning to re-evaluate their multichannel campaign technologies in the next year should be referring to Gartner’s 2018 Magic Quadrant for Multichannel Marketing Hubs. Customer Profile Management. Customer profile management and customer data management are not new needs.

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Tubi Advertising Guide: How it Works & Ad Costs

CPC Strategy

One CPG brand saw a 41% lift in ad awareness from a Tubi campaign, with purchase consideration among lapsed customers increasing by 47%. However, one of the biggest benefits of advertising on Tubi is their continued investment in streaming advertising technology. However, there are some exceptions involved. What is their annual income?

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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. Underutilized new ad formats to enhance your audience targeting and customer acquisition. Customer Acquisition to Retention: Now available on demand. 6/16 update.

eCommerce 173
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Technology. Because of the pandemic, Amazon allocated $4 billion in additional spend to keep customers and employees safe and increase deliveries after prioritizing only essential items. Underutilized new ad formats to enhance your audience targeting and customer acquisition. 8/7 update. Amazon + COVID-19. 6/16 update.

eCommerce 193
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2020]

ROI Revolution

Because of the pandemic, Amazon allocated $4 billion in additional spend to keep customers and employees safe and increase deliveries after prioritizing only essential items. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. Executives also increasingly expect customer demand for their brand’s products to grow, with 53% expecting an increase compared to 42% in June. Technology. November 13 update. 9/28 update. QoQ increase.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2020]

ROI Revolution

Executives also increasingly expect customer demand for their brand’s products to grow, with 53% expecting an increase compared to 42% in June. 23% of executives still expect a decrease in customer demand over the next six months. Technology. Customer Acquisition to Retention: Now available on demand. 9/28 update.

eCommerce 158