Mobile Ecommerce Success Calls for the ‘Instagramification’ of the App Experience
Retail TouchPoints
NOVEMBER 9, 2022
Those touch points aren’t limited to the retailer’s own first-party mobile app: aligning with increasingly popular coupon apps like Honey or Fetch Rewards can bring bargain-hunting shoppers to your site. That’s accomplished by understanding and adapting to how the mobile customer journey differs from other channels.
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