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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

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SEPTEMBER 23, 2021

Decades of surveys have shown that a core motivation for brick-and-mortar shopping has been customers wanting to experience products in person before buying them. Even the best gifts imaginable won’t sell as well as they could unless customers feel confident about access methods, delivery guarantees and fees.

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They indicate that someone is well on the way to becoming a customer. These visits only happen because of a lot of work — engaging marketing campaigns, strategic pricing, and captivating, high-quality product photos. It’s up to you to create a user experience that gives the visitor what they need to become a customer.

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