ROI Revolution

JUNE 27, 2023

: 235% increase in new users 43% increase in revenue 117% increase in transactions Growing new customer acquisition without increasing ad spend is every marketer’s dream. When the ROI Revolution team first suggested they could target new customers through our paid campaign, I was naturally a little skeptical.

Marketing 78

Marketing eCommerce Mobile Gifts 78

Kissmetrics

JANUARY 31, 2022

Paid Search Marketing for E-commerce. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

ROI Revolution

MARCH 11, 2021

That number was even more drastic for mobile revenue in particular, which surged 93% since Q2 2020. Google Discovery ads are visually appealing and use compelling creative to inspire customers to click. Mobile vs. Desktop: The Battle Continues. Mobile has dominated video in terms of views and clicks since 2019.

eCommerce 78

eCommerce Mobile Consumer Download 78

Inflow Insights

APRIL 3, 2020

These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. Plus, many businesses serve both types of customers on their platforms. In this post, we’ll show you 11 online marketing strategies that B2B eCommerce stores should take advantage of.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

ROI Revolution

MAY 23, 2022

TV and digital video are nearly tied as the most effective video ad channels, with 47% of marketing professionals naming TV (including linear and CTV) and 46% naming digital video (including online or mobile ads) as the most valuable for achieving advertising goals. Mobile is king when it comes to video advertising.

Social Media 78

Social Media eCommerce White Paper Mobile 78

Kissmetrics

SEPTEMBER 12, 2020

For instance, you may have a kitchen renovation company and want to start reaching potential customers online. Things to consider: Custom code – Website builders use standardized code, which are the building blocks of a website. In some cases, however, you may need your own custom features and the ability to write your own code.

Merchant Services 363

Merchant Services Payment Services Shopify Shipping Costs 363

Inflow Insights

OCTOBER 10, 2019

Site is not optimized for mobile devices. This app was intended to make the site mobile optimized and responsive. To do this, the app added a meta robots tag to the mobile templates which unintentionally blocked Google from indexing them. . Google Search Console alerted us as to the issue, but not the cause. Broken Links.

SEO 110

SEO eCommerce eCommerce Platforms Mobile 110

GetElastic

JULY 12, 2019

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes.

B2B 138

B2B Social Media PPC Management 138

ROI Revolution

JULY 18, 2019

Since they’re actively looking for more information, there’s a higher chance of them converting to a buying customer. This unique opportunity to appear at the top of your target audience’s search results is something that all ecommerce brands should consider. Paid Search Trends.

PPC 68

PPC Mobile Internet Retail Marketing 68

Inflow Insights

JANUARY 20, 2021

Optimize Your Strategy for Mobile. Our own research has confirmed that mobile shoppers behave differently than desktop shoppers. The actual queries that convert on mobile aren’t necessarily the same ones people use from desktop. We start by determining the historic mobile-only ROAS. No surprises there.

eCommerce 78

eCommerce Mobile Online Retail Accessories 78

Jumpshot

SEPTEMBER 15, 2016

Our data also indicates that Nike has difficulty converting customers on mobile browsers once they’ve started the checkout process. Nike needs to reassess its path-to-purchase experience on mobile browsers to increase performance and conversions. Here’s a full breakdown of our path-to-purchase analysis of Nike.com.

Apparel 74

Apparel Mobile Consumer Marketing 74

Shopping Signals

MARCH 21, 2023

As an ecommerce search engine optimization agency that specializes in helping businesses optimize their websites for maximum visibility and conversions, we’ve seen our fair share of successful campaigns – so trust us when we say we know what works! Then the best way is to become an ecommerce search engine optimization (SEO) expert.

eCommerce 52

eCommerce SEO Improvements Mobile 52

ROI Revolution

NOVEMBER 9, 2022

With so many parts moving in insufficient ways, the digital marketing machine isn’t operating at high efficiency. Uncertainty is clouding the strategy that brands and retailers rely on to acquire new customers and grow profitably. In Fall 2022, Google announced plans to roll out major changes to mobile search results.

Shipping Costs 78

Shipping Costs eCommerce Marketing Merchant Services 78

SellBrite

MARCH 15, 2018

They indicate that someone is well on the way to becoming a customer. These visits only happen because of a lot of work — engaging marketing campaigns, strategic pricing, and captivating, high-quality product photos. It’s up to you to create a user experience that gives the visitor what they need to become a customer.

eCommerce 125

eCommerce Social Media Mobile Gifts 125

Sailthru

JANUARY 5, 2018

billion creating the ideal omnichannel customer experience, reports Internet Retailer. According to research from search marketing company NetElixir, consumer purchases dropped by three percent (from 29 to 26 percent) over the weekend between Black Friday and Cyber Monday, writes the company’s CEO Udayan Bose in Internet Retailer.

Omnichannel 68

Omnichannel eCommerce Internet Retail Search Marketing 68

ROI Revolution

SEPTEMBER 20, 2022

For marketers, holiday season prep starts several months before customers start shopping. With customers starting to purchase gifts for the holidays so early, your best bet is to start ecommerce holiday prep for your brand over the summer. During the holiday shopping season, customers expect significant deals and promotions.

eCommerce 78

eCommerce Shipping Costs Gifts Shipping 78

Kissmetrics

SEPTEMBER 28, 2020

This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.

SEO 325

SEO Information Other Web Design 325

ROI Revolution

MARCH 2, 2020

Currently, this section most often appears on mobile devices. Testing on mobile devices, we found that these “Popular products” groupings are served most often when shoppers use broad search terms like “plaid shirts” or “basketball shoes.”. It also surfaces on desktop and tablet results pages, just not as often. description.

Shipping Costs 131

Shipping Costs Recommendation Information Accessories 131

ROI Revolution

MARCH 12, 2020

Additional canceled conferences include Mobile World Congress , South by Southwest , Shoptalk , Shopify Unite , and Google I/O , among many more. At the beginning of 2020, 41% of marketers said they would be increasing their event budgets this year. Compared to this time period last year , U.S. Delivery and supply chain concerns.

eCommerce 204

eCommerce Shipping Costs Events Social Media 204

ROI Revolution

AUGUST 14, 2019

Ensure that your website is mobile-friendly. Use the Mobile-Friendly test to determine if you need to make improvements. Implement a system to ask for reviews from happy customers (most effective to ask in person, but can also follow up with an email requesting a review). Thank customers who leave positive reviews.

SEO 92

SEO White Paper Social Media Information 92

GetElastic

OCTOBER 21, 2022

Fishkin got his start working at his mother’s small business marketing firm as a web designer, then creating his SEOmoz blog that over the following decade became the world’s most popular community and content resource for search marketers. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

ROI Revolution

MAY 3, 2022

With the rise of consumer privacy concerns, laws and regulations, and cookieless data, the ability to clearly understand the multitude of touchpoints that your customers pass on their path to purchase is paramount to your brand’s continued growth. of digital marketers in 2022, including 50% of brands that make more than $1 billion in revenue.

Consumer 78

Consumer Social Media Multi-channel Events 78

ROI Revolution

AUGUST 12, 2019

With “near me” searches tripling on mobile in the past two years , it is more important than ever to make sure your business is showing up when potential customers are in-market for your products or services. The data won’t be 100% accurate, but rather a close estimate.

Events 68

Events Mobile eCommerce Marketing 68

ROI Revolution

JUNE 29, 2023

Reports can contains both predefined and custom reports to give you top-level insights into your data. Read this blog to dive deeper into GA4 reports and how you can customize reports to fit the unique needs of your business and job role. To customize reports, navigate to the Library feature at the bottom of the Reports section.

Customer 78

Customer Information Other Events 78

ROI Revolution

APRIL 21, 2020

Currently, this section most often appears on mobile devices. Testing on mobile devices, we found that these “Popular products” groupings are served most often when shoppers use broad search terms like “plaid shirts” or “basketball shoes.”. It also surfaces on desktop and tablet results pages, just not as often. description.

Shipping Costs 88

Shipping Costs Recommendation Information Mobile 88

Kissmetrics

MAY 21, 2018

Look at all of the things that they go to YouTube for: If Gen Z’s love for videos continues as they grow older and start making new purchasing decisions, this may be a major game-changer for marketing in years to come. Uploading videos to YouTube allows you to appear in front of customers who use the site like a traditional search engine.

SEO 225

SEO Social Media Blog Channel 225

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. This is where experiential marketing comes into play.

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

BigCommerce

JANUARY 9, 2018

It’s official: mobile ecommerce on-site search experiences are abysmal. We’ve all been there, after all – typing on a mobile screen into a tiny box that serves us little to no accurate results. And yet, despite most of us using on-site searches on mobile, the mobile search experience on ecommerce sites is almost entirely broken.

eCommerce 378

eCommerce Mobile Merchant Services SEO 378

ROI Revolution

DECEMBER 2, 2021

Desktop still reigns over mobile as the top device for online purchases, bringing in a total of $63 billion over Cyber Week to make up 57.8% for mobile. A significant 20% of consumers aren’t planning to start their holiday shopping until Black Friday, so there’s still a significant customer base to market to as the holidays approach.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

DECEMBER 14, 2021

Cyber Week is usually one of the biggest shopping holidays of the year, with unmatched deals and sales that send customers flocking online and in stores from Thanksgiving through Cyber Monday. Desktop still reigns over mobile as the top device for online purchases, bringing in a total of $63 billion over Cyber Week to make up 57.8%

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

SEPTEMBER 24, 2021

With fast shipping times a crucial buying factor for customers, Walmart has launched GoLocal to provide its delivery capabilities to other companies. US mobile video ad spend is expected to approach $28 million next year, a more than $11 million increase over 2020. Walmart’s on a Roll. MarketingDive). million in 2020.

eCommerce 78

eCommerce Social Media Shipping Costs B2B 78

Kissmetrics

AUGUST 18, 2020

Which… is why it’s crucial to have well-designed landing pages optimized to convert visitors into leads or customers. Their in-house team of developers, conversion designers, and top-notch marketers gives them the power to design excellent customer experiences from start to finish. Mobile optimization.

PPC 313

PPC Social Media Multi-channel Mobile 313

Forrester eCommerce

APRIL 24, 2019

Marketers, agencies, and vendors alike are all excited about this potential voice search future. But have you ever had a voice search experience with an IA like the cartoon below? Let’s be honest: There is a lot of hype around voice assistants (or, as we call them at Forrester, intelligent agents, or IAs).

Marketing 347

Marketing Search Marketing Mobile B2C 347

ROI Revolution

APRIL 12, 2022

Google is by far the leading traditional search engine for paid advertising, with 86% of the desktop market share for search engines as of January 2022. Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. Microsoft Bing comes in at 8%, followed by Yahoo!

Marketing 172

Marketing Social Media White Paper SEO 172

Demac Media

FEBRUARY 15, 2018

Day 1: Customer Acquisition. Demac Media’s Head of Digital Marketing, Vinay Sharma will be running merchants through his tried and true strategy for growing businesses online. Save your seat now , and leverage the behavioural patterns of consumers to acquire more customers! Day Two: Customer Acquisition. Demac Media.

Webinar 31

Webinar Shopify Merchant Services Customer Retention 31

ROI Revolution

MAY 20, 2020

Other big box competitors have showed volatility in our client’s space, as well: For this reason, paid search marketers who were able to spend even a fraction of their normal budgets during this time likely saw increased click-through rates, sustained revenue, and a stronger ROAS than in previous periods. in a matter of two weeks.

PPC 144

PPC Mobile B2B Shipping Costs 144

ROI Revolution

JULY 31, 2023

Showing the customer incorrect information is a surefire way to lose their purchase. One of your brand’s top priorities when preparing for the Cyber 5 surge in traffic will be to optimize for mobile. Use mobile bid adjustments to target on-the-go shoppers. Use square images for single image/video ads.

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78