Department Stores Marketing Search Marketing Small Business Retail 
ROI Revolution
AUGUST 5, 2021
As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Last month marked the ninth month in a row of total retail sales growth as the world recovers from a pandemic that led to total retail sales declining 10.5% of all retail sales ( eMarketer ).
ROI Revolution
MARCH 2, 2021
With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. Ecommerce retail sales are projected to grow 14.3%
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ROI Revolution
DECEMBER 2, 2021
Business being good isn’t always a good thing. Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. In-store sales were up nearly 43% over Black Friday 2020, with department stores up 86.4%.
ROI Revolution
OCTOBER 1, 2020
Retail sales, however, continue to decline, down 3.9% retail ecommerce up 44.5% department stores may not survive the pandemic. Will the pandemic be the end of department stores? Department stores’ decline has been masked by the survivors like Macy’s […] But that gig is over. 9/23 update.
ROI Revolution
DECEMBER 3, 2020
Online consumer spend grew the most on Small Business Saturday and Sunday, which saw 30.2% The pandemic has fueled consumers’ support for small businesses , which have faced significant struggles this year. more with online retailers this holiday season , a total of $198.73 year-over-year to hit $9.4 11/30 update.
ROI Revolution
JANUARY 5, 2021
eMarketer projects that US retail ecommerce sales will grow to $843.15 While this isn’t as pronounced of an increase as we saw in 2020 from 2019 ($600.1B), marketers and executives should note that these are levels of ecommerce that experts didn’t expect we would reach until 2024. billion in 2021 (up from $794.5B December 31 update.
ROI Revolution
JULY 1, 2021
As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. After surging nearly 34% in 2020 due to the pandemic, ecommerce retail sales are expected to grow a more modest 13.7% Total retail sales will reach a record $5.86 trillion this year. June 17 update.
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