5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)
BigCommerce
JUNE 6, 2017
Example: Shopping Cart Segment, Issue: Trust. 69% of shopping carts are abandoned (based on 37 different studies). The factors that carry the most influence over shopping behavior include speed of delivery and order fulfilment, brand reputation, and shipping costs — the usual suspects.
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