Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges
BigCommerce
AUGUST 13, 2018
In the age of free shipping, 2-day shipping, and ship-to-store options, consumers can afford to wait. Amazon, Walmart, eBay, and even Google are all competing for ecommerce market share, and retailers are smack in the middle. Most people like to browse, read reviews, and compare pricing.
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