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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

These tech giants are all working on creating personalized shopping experiences, helping consumers find the right product at the right time. From marketplace algorithms to better search results, multi-channel retailing lets you harness this technology, allowing your products to be found. Your website and shopping cart.

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

For most growing mid-market businesses, this technology is typically provided by BigCommerce, Magento, Salesforce Cloud Commerce (formerly Demandware) or Shopify. Commerce as a Service (CaaS) platforms is a newer term for a broader microservice architecture and technology stack build. Commerce as a Service alleviates the pain point.