eCommerce Analytics PPC Shopping Carts Study 
Store Growers
MAY 1, 2019
Data disclaimer: I try to focus on recent, high quality studies with a large enough sample sizes. But benchmarks can vary between studies for a number of reasons. These ecommerce metric benchmarks are meant to give you direction, not a hard target. Cart Abandonment Rate. Notes: meta study from over 40 other studies.
BigCommerce
NOVEMBER 2, 2017
AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Google Shopping: The strategy of using Google Shopping to earn middle and bottom of funnel traffic (i.e. Are the most expensive and broad keywords out of reach for your PPC budget? Use Google Shopping.
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