Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges
BigCommerce
AUGUST 13, 2018
According to the survey of American shoppers: 74% shopped at large retailers. 54% shopped at ecommerce marketplaces. 36% shopped at category-specific online retailers. Great SEO on your site , blog or product descriptions will help shoppers in the consideration stage. 44% shopped at web stores.
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