Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges
BigCommerce
AUGUST 13, 2018
According to the survey of American shoppers: 74% shopped at large retailers. 54% shopped at ecommerce marketplaces. 36% shopped at category-specific online retailers. In the age of free shipping, 2-day shipping, and ship-to-store options, consumers can afford to wait. 44% shopped at web stores.
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