Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges
BigCommerce
AUGUST 13, 2018
In the age of free shipping, 2-day shipping, and ship-to-store options, consumers can afford to wait. Great SEO on your site , blog or product descriptions will help shoppers in the consideration stage. Unless hit by a strong urgency, most shoppers who see your product for the first time are not ready to buy.
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