Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. Fast site speed.

PPC 162

PPC eCommerce SEO X-cart 162

BigCommerce

JUNE 6, 2017

InSkin Media studied U.S. According to an Infolinks study, 86% of U.S. Example: Shopping Cart Segment, Issue: Trust. 69% of shopping carts are abandoned (based on 37 different studies). I’ve covered Free-Return Policy impacts ecommerce PPC campaigns in a separate article. Mistake #3.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Inflow Insights

JULY 13, 2021

However, if you don’t start with a high quantity of email subscribers, you simply can’t get the quality leads you need to generate sales and revenue in your email marketing campaigns. Depending on which study you look at , the average conversion rate for an eCommerce website is between 1.4%–5%. Shopping Cart Abandonment Offers.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Google Shopping: The strategy of using Google Shopping to earn middle and bottom of funnel traffic (i.e. Are the most expensive and broad keywords out of reach for your PPC budget? Use Google Shopping.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420