Segmenting and Personalizing the B2B Ecommerce Experience
Blue Acorn
SEPTEMBER 13, 2017
A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. Ecommerce interactions that are personalized with full-blown artificial intelligence are still a few years away. Personalization can be leveraged during the transaction–at the end of the process–to automate special pricing and discounts.
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