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AI and the Art of Non-Linear Customer Experience

Retail TouchPoints

This proactive approach is seen in multiple industries, from telecommunications — where providers address network issues before they affect users — to ecommerce platforms that engage customers at critical moments to prevent shopping cart abandonment.

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17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

That’s understandable –- and it’s why many ecommerce platforms offer price availability only after a customer logs in. As commerce platforms become more robust in functionality beyond just a “shopping cart,” their reach and influence within a company’s existing technology landscape is widening.

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