Remove eCommerce Technology Remove Fulfillment Remove Multichannel Remove Shipping Products
article thumbnail

What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

That led to this huge move toward making sure that people could get their fulfillment story and their operation story in line, where historically they were running their operations and their Amazon business very separately from their dot.com business. As a result, companies had to contemplate, ‘What is my omnichannel strategy?