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What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

So, on one hand, you’ve got this data privacy issue and what I would call the privatization of the internet, where if you have people’s eyeballs, and they’re using your apps, you don’t want them to leave, you want them to be able to discover a product and buy seamlessly right there.