The 3 big problems with omnichannel retail
Steve Dennis
JANUARY 14, 2020
Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on. Prices are better, choices continue to expand and shopping is ever more convenient.
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