FastSpring

APRIL 13, 2023

Dopple is a visual commerce platform that allows its clients to seamlessly integrate 3D and augmented reality tools into their brand experience. But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce. And we need platforms to be able to do that.

Marketing 147

Marketing Merchant Services eCommerce Technology 147

Ecommerce Platforms

JANUARY 19, 2023

A bundle pricing strategy is simple: it adds products together, often in an ecommerce setting, and it creates a more tempting offer with dynamic pricing. Imagine that you’re at home, shopping on Amazon, and looking for a general cleaner spray you can use for your kitchen. For most customers, that means getting a discount.

Accessories 104

Accessories Games eCommerce Clothing 104

Ecommerce Platforms

JANUARY 19, 2023

A bundle pricing strategy is simple: it adds products together, often in an ecommerce setting, and it creates a more tempting offer with dynamic pricing. Imagine that you’re at home, shopping on Amazon, and looking for a general cleaner spray you can use for your kitchen. For most customers, that means getting a discount.

Accessories 104

Accessories Games eCommerce Clothing 104

Blue Acorn

MARCH 19, 2019

In the past, a brand’s ecommerce strategies required a tradeoff between mass reach and a focus on customer segmentation. Lastly, they implemented a new data infrastructure, machine learning layer, and cohort testing to deliver a more personalized home shopping experience. The retailer giant sends millions of emails a day.

eCommerce 40

eCommerce Channel Customer Data Home Shopping 40