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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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[Guest Blog] The Benefit of Unified Commerce During COVID-19

ChannelAdvisor

Gartner, leading research and advisory company , defines unified commerce as “ the practice of providing flexibility, continuity and consistency across digital and physical channels to deliver a superior customer experience.” Eliminating Single-Channel Reliance. at the expense of everyday items (games, music, electronics, etc.).

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