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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The only real alternatives to using an ecommerce platform are: Building one from scratch, which is out of the question for most businesses — and only justifiable for multimillion (or multi billion) dollar companies. Mobile optimized site, checkout and full experience (out of the box) and fully customizable. Unlimited API call volumes.

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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

Edie Ramstad, Owner, Weave Got Maille. Mobile growth is up 40% YOY. Mobile generates more traffic than desktop, although revenue numbers are lower. Lastly, having an understanding of attribution is critical to understanding multi-channel campaigns’ value. – Edie Ramstad, Owner, Weave Got Maille.