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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Buyers, on the other hand, have many touchpoints and paths to purchase, so it becomes necessary for retailers to branch out. According to the survey of American shoppers: 74% shopped at large retailers.

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The only real alternatives to using an ecommerce platform are: Building one from scratch, which is out of the question for most businesses — and only justifiable for multimillion (or multi billion) dollar companies. How do you support real-time Inventory sync within multiple channels? What ecommerce platform options are there?

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The 19 Most Innovative Ecommerce Brands of 2017

BigCommerce

In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions. Seriously Silly Socks won the Innovation Awards Grand Prize of $10,000 and a fully paid trip to a Retail Conference of their choice. Silver Jewelry Club has you beat.

eCommerce 411
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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

We do have a retail store in Independence, Virginia and welcome visitors from all over the world. John and his wife, Daisy, grew the business to become internationally known, and opened the first retail store in Hawaii. I thought, “Lets give this online shopping a whirl!” Online was a perfect fit.