Best Practices For Jewelry Stores Moving To E-Commerce

Retail TouchPoints

By Jennie Pastor, Kavador Jewelry stores in the U.S. According to industry data, nearly 1,200 retail fine jewelry stores closed in 2016, an increase of more than 50% from the prior year. Standing Apart There are of course a few “big brand” jewelry stores, but these are the exception.

Jewelry & Accessories Ecommerce Site Design


When you’re selling jewelry and accessories online, you are selling details and final touches. Here’s how 13 jewelry & accessories brands nailed their ecommerce site design. Leading Jewelry Brands Choose BigCommerce. Start Selling Jewelry Online.

How to Sell Jewelry Online: The Detailed Guide

Ecommerce Platforms

Are you looking for a really good reason to sell jewelry online? How about the fact that 29 million people purchase jewelry on a daily basis? If you're here to learn how to sell jewelry online, you've come to the right place. Why Should You Buy and Sell Jewelry Online?

Data-driven email marketing strategies for jewelry & accessory retailers


Want to know the secrets of the top performing jewelry & accessory retailers? Let’s take a look at the sending strategy (and emails) of two top performing abandoned cart flows in the jewelry & accessories industry. Blog Post Email Marketing abandoned carts accessories jewelry

Shine Like A Tiffany Diamond: 6 Best Practices for Jewelry Brands


Following that logic, many jewelry brands underinvest in digital… and it shows. Most jewelry purchases do happen in-store, but the customer journey is longer and more complicated than ever, with many digital touchpoints along the way. Jewelry can be difficult to contextualize online.

Shine Like A Tiffany Diamond: 6 Best Practices for Jewelry Brands


Following that logic, many jewelry brands underinvest in digital… and it shows. Most jewelry purchases do happen in-store, but the customer journey is longer and more complicated than ever, with many digital touchpoints along the way. When it comes to delivering a modern, omnichannel shopping experience, jewelry brands perform poorly relative to other categories, according to our Retail Personalization Index evaluations. Jewelry can be difficult to contextualize online.

Companies using Magento – Biggest Magento sites

Onilab User Guides

Boodles is a jewelry company founded in 1798 – and since then, it used a bit of technological boost to keep up with worldwide digital adoption but managed to preserve the brand identity. Design clients customization electronics jewelry magento sites

Start Recording: Driving Sales with Video Marketing


Maybe it was crafting artisanal jewelry […]. Remember that time you picked up a hobby (and thought you were really good at it)? The post Start Recording: Driving Sales with Video Marketing appeared first on Zmags.

Annoushka: Crafting Rich Storytelling Campaigns


Removing Creative Limits The Annoushka brand is as much about its namesake, Annoushka Ducas as it is about its beautiful jewelry. The brand […]. The post Annoushka: Crafting Rich Storytelling Campaigns appeared first on Zmags.

Philippe V: Uniting master craftsmanship with smart commerce technology


Philippe V, luxury eyewear, jewelry, and accessories brand, was created by Philippe Vergez and Thierry Halbroth in response to a collective consumer desire for individualism in an increasingly homogenized world.

How to Get More Reviews

Rishi Rawat

I purchased jewelry for my wife online (thanks for all your help, Ron ). I thought several times to write a review so that others with my concern (buying jewelry online) could confidently pull the trigger because Ron just cares that much. We assume people are rational.

Finding Dropshipping Companies & Suppliers (Free Directory Updated for 2018)


Jewelry. Sunrise Wholesale is a general wholesaler and dropshipper that offers 15,000 products in categories like home decor, sports and fitness, jewelry, garden decorations and more. Their products include beauty products, electronics, jewelry and more. Richard Cannon Jewelry.

Purchase Attribution: Taking Marketing Attribution Beyond Channels


Because the retailer mentioned above learned that shoppers who made their first purchase in Jewelry & Watches were likely to visit the Kitchen & Dining category soon after, they were able to recommend kitchenware products to their shoppers who had recently bought jewelry.

The Marketing Behind the Most Exciting Ecommerce Fashion Brands


Mejuri is a direct-to-consumer luxury jewelry brand committed to fair pricing and ethical practices. The brand is completely transparent about the materials, processes, and jewelers it works with to create the delicate jewelry their buyers love.

Are Your Buyers Fast or Slow Decision-Makers?


For instance, one jewelry company saw an average acquisition-to-first purchase length of a whopping 387 days. These brands tend to offer more expensive items like jewelry, furniture, or high-end electronics, and the pattern does hold true for brands that require more buy-in from customers.

How Luxury Watch Reseller Ashford Reduced Its Time to Market to 48 Hours or Less | Salsify


Shoppers rely on rigorous product details and high quality images to determine whether to spend hundreds or thousands on luxury wristwatches and jewelry online.

The 19 Most Innovative Ecommerce Brands of 2017


Silver Jewelry Club has you beat. Those verticals include: Apparel & Jewelry. Silver Jewelry Club. Silver Jewelry Club : The newest flash sale site on the block. Silver Jewelry Club was a finalist for the Innovation Awards.

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Promotional Effectiveness Metrics & Email Capture Benchmarks Across 10 Ecommerce Industries [2018 Report]


Jewelry. Jewelry. Jewelry. Jewelry. Jewelry Industry Promotional Effectiveness Benchmarks. The jewelry industry in ecommerce holds includes websites such as and Fossil. The jewelry industry has email capture rates at 8.08%.

Alexa, How Do I Optimize My eCommerce Store for Voice Search?


Enter “jewelry,” and the tool spits out 195 question-oriented long tail keywords to form your content around: Why jewelry turns green. How to clean jewelry. What jewelry is popular now. Voice search holds a great deal of promise for the future of eCommerce.

Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase


Jewelry brand Dannijo was only set up in 2008, but it already counts Beyonce and Sarah Jessica as fans. Fans are everything. These are the people who love your brand and your products so much they can’t wait to tell their friends.

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Why Change Is So Scary For Retailers — And How They Need To Overcome The Fear

Retail TouchPoints

We met with prospective clients recently who once worked at jewelry stores that have closed. Now, they are creating a concierge service to connect consumers who want to buy jewelry with the purveyors of beautiful diamonds and rubies.

The 10 Best Cyber Monday Emails of 2017


This email from Katie Dean Jewelry is a great example because it uses creative copy to appeal to jewelry fans. What jewelry lover doesn’t want to sparkle for less? Every year, we eagerly await the arrival of the most unique of all days in ecommerce: Cyber Monday.

How Top-Performing Clothing Pages Win on Amazon


Our recent benchmark report, The Winning Elements of Amazon Fashion Pages, more than 89,000 product pages within the ‘Clothing, Shoes & Jewelry’ category live on Amazon. Overall US apparel sales went down by 2% in 2017, however ecommerce is seeing double digit growth.

Ecommerce Email Marketing: Industry Performance Benchmarks


Jewelry & Accessories. Jewelry & Accessories. Jewelry & accessory retailers. Jewelry & Accessories. Jewelry & Accessories. Jewelry & Accessories.

7 Go-To Halloween Products To Sell Online


Halloween-themed jewelry. Online shops focused on jewelry should consider sourcing Halloween-themed pieces to sell during October. There are many dropshipping options for ecommerce jewelry retailers, making it an option that doesn’t require a huge investment in resources or inventory.

The Empowered Marketer: Griffin Thall of Pura Vida Bracelets


He’s the Co-founder and CEO of Pura Vida Bracelets , which offers colorful and handmade layered bracelets and other jewelry. How does a business shift and grow along with the ever-changing ecommerce market? It’s not easy! Consumers can be fickle.

dutil.: Removing gender barriers from the online shopping experience


Ecommerce vertical: Direct to consumer (Apparel & Jewelry). Why they won. dutil. was a finalist for the Innovation Awards. For creative use of custom fields at the product level to fill industry and brand needs. Business stats.

Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success


Interestingly, however, apart from Fashion & Jewelry merchants, desktop purchases accounted for a higher percentage of overall revenue across industries, despite making up a lower percentage of orders. Fashion & Jewelry. Fashion & Jewelry Cyber Week 2017 YoY GMV.

The Power of Trusting Your Gut: How One Ecommerce Entrepreneur Rebuilt a Failing Business, One Product and Customer at a Time


In the early days of her career as a jewelry maker, she fed off of the creativity and energy that went into every item she made and sold to her customers. I started wearing my jewelry out in college, and people started buying it off of my neck, literally,” said Seibels.

Milano Diamond Gallery Selects Retail and Point of Sale (POS) Solution from Cegid


Retail jewelry chain chooses Yourcegid Retail connected commerce solution to achieve real-time visibility into daily operations across 40+ stores in over a dozen countries.

The Dos and Don’ts of Cross-Category Upsell Campaigns


For example, a Zaius customer used cross-category intelligence to discovered that a large number of shoppers who made their first purchase in their Jewelry & Watches category were likely to make a second or third purchase from their Kitchen & Dining category relatively soon afterwards. In the above example, customers were purchasing first from the Jewelry & Watches category, then the Kitchen & Dining category – not the other way around.

Launch a Store with BigCommerce: The Ultimate BigCommerce Tutorial

Ecommerce Platforms

For example, you may select jewelry or clothing or anything else from the long list of industries. In this tutorial, I'm choosing the fashion and jewelry category, while also picking the filter for free themes. Choosing an ecommerce platform is far from an easy decision.

ChannelAdvisor Pulse E-Commerce Newsletter | January 2019


Bling Jewelry Shines Worldwide. Bling Jewelry has grown from a small online business in a single apartment to a multimillion dollar e-commerce operation with 14,000 products across 44 marketplaces around the world. Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter.

Amazon Advertising Launches New Targeting Options For Sponsored Products


Here’s an example of a category-based campaign with added refinement strategy: A jewelry company creates a campaign based around its best reviewed Wedding/Bridal Jewelry sets and targets “Women’s Jewelry Sets.”

Starboard Cruise ‘Fun Shops’ Less About Transactions Than Creating Experiences

Retail TouchPoints

But the tour also opened up a chance for men in attendance to learn more about jewelry, watch and cologne brands with the tutorial “The Gentleman’s Guide to Love & Life.” By Glenn Taylor, Senior Editor For some people shopping, a.k.a.