Best Practices For Jewelry Stores Moving To E-Commerce

Retail TouchPoints

By Jennie Pastor, Kavador Jewelry stores in the U.S. According to industry data, nearly 1,200 retail fine jewelry stores closed in 2016, an increase of more than 50% from the prior year. Standing Apart There are of course a few “big brand” jewelry stores, but these are the exception.

Jewelry & Accessories Ecommerce Site Design


When you’re selling jewelry and accessories online, you are selling details and final touches. Here’s how 13 jewelry & accessories brands nailed their ecommerce site design. Leading Jewelry Brands Choose BigCommerce. Start Selling Jewelry Online.

Data-driven email marketing strategies for jewelry & accessory retailers


Want to know the secrets of the top performing jewelry & accessory retailers? Let’s take a look at the sending strategy (and emails) of two top performing abandoned cart flows in the jewelry & accessories industry. Blog Post Email Marketing abandoned carts accessories jewelry

How to Sell Jewelry Online: The Detailed Guide

Ecommerce Platforms

Are you looking for a really good reason to sell jewelry online? How about the fact that 29 million people purchase jewelry on a daily basis? If you're here to learn how to sell jewelry online, you've come to the right place. Why Should You Buy and Sell Jewelry Online?

Shine Like A Tiffany Diamond: 6 Best Practices for Jewelry Brands


Following that logic, many jewelry brands underinvest in digital… and it shows. Most jewelry purchases do happen in-store, but the customer journey is longer and more complicated than ever, with many digital touchpoints along the way. Jewelry can be difficult to contextualize online.

Shine Like A Tiffany Diamond: 6 Best Practices for Jewelry Brands


Following that logic, many jewelry brands underinvest in digital… and it shows. Most jewelry purchases do happen in-store, but the customer journey is longer and more complicated than ever, with many digital touchpoints along the way. When it comes to delivering a modern, omnichannel shopping experience, jewelry brands perform poorly relative to other categories, according to our Retail Personalization Index evaluations. Jewelry can be difficult to contextualize online.

Tech Is the New Jewelry; Connect With Your Mom This Mother's Day


Stressing about the perfect gift for mom this year as Mother’s Day quickly approaches? It seems we’re all trying to outdo last year’s gift or in my case, trying to one up our siblings with a better gift. An NRF survey conducted by Prosper Insights & Analytics revealed shoppers will spend the most ever this Mother’s Day, averaging about $186 a purchase. Wireless Trends Retail Marketing

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Annoushka: Crafting Rich Storytelling Campaigns


Removing Creative Limits The Annoushka brand is as much about its namesake, Annoushka Ducas as it is about its beautiful jewelry. The brand […]. The post Annoushka: Crafting Rich Storytelling Campaigns appeared first on Zmags.

Finding Dropshipping Companies & Suppliers (Free Directory Updated for 2018)


Jewelry. Sunrise Wholesale is a general wholesaler and dropshipper that offers 15,000 products in categories like home decor, sports and fitness, jewelry, garden decorations and more. Their products include beauty products, electronics, jewelry and more. Richard Cannon Jewelry.

Philippe V: Uniting master craftsmanship with smart commerce technology


Philippe V, luxury eyewear, jewelry, and accessories brand, was created by Philippe Vergez and Thierry Halbroth in response to a collective consumer desire for individualism in an increasingly homogenized world.

The 19 Most Innovative Ecommerce Brands of 2017


Silver Jewelry Club has you beat. Those verticals include: Apparel & Jewelry. Silver Jewelry Club. Silver Jewelry Club : The newest flash sale site on the block. Silver Jewelry Club was a finalist for the Innovation Awards.

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Purchase Attribution: Taking Marketing Attribution Beyond Channels


Because the retailer mentioned above learned that shoppers who made their first purchase in Jewelry & Watches were likely to visit the Kitchen & Dining category soon after, they were able to recommend kitchenware products to their shoppers who had recently bought jewelry.

Promotional Effectiveness Metrics & Email Capture Benchmarks Across 10 Ecommerce Industries [2018 Report]


Jewelry. Jewelry. Jewelry. Jewelry. Jewelry Industry Promotional Effectiveness Benchmarks. The jewelry industry in ecommerce holds includes websites such as and Fossil. The jewelry industry has email capture rates at 8.08%.

The Marketing Behind the Most Exciting Ecommerce Fashion Brands


Mejuri is a direct-to-consumer luxury jewelry brand committed to fair pricing and ethical practices. The brand is completely transparent about the materials, processes, and jewelers it works with to create the delicate jewelry their buyers love.

dutil.: Removing gender barriers from the online shopping experience


Ecommerce vertical: Direct to consumer (Apparel & Jewelry). Why they won. dutil. was a finalist for the Innovation Awards. For creative use of custom fields at the product level to fill industry and brand needs. Business stats.

Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase


Jewelry brand Dannijo was only set up in 2008, but it already counts Beyonce and Sarah Jessica as fans. Fans are everything. These are the people who love your brand and your products so much they can’t wait to tell their friends.

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Why Change Is So Scary For Retailers — And How They Need To Overcome The Fear

Retail TouchPoints

We met with prospective clients recently who once worked at jewelry stores that have closed. Now, they are creating a concierge service to connect consumers who want to buy jewelry with the purveyors of beautiful diamonds and rubies.

Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success


Interestingly, however, apart from Fashion & Jewelry merchants, desktop purchases accounted for a higher percentage of overall revenue across industries, despite making up a lower percentage of orders. Fashion & Jewelry. Fashion & Jewelry Cyber Week 2017 YoY GMV.

The 10 Best Cyber Monday Emails of 2017


This email from Katie Dean Jewelry is a great example because it uses creative copy to appeal to jewelry fans. What jewelry lover doesn’t want to sparkle for less? Every year, we eagerly await the arrival of the most unique of all days in ecommerce: Cyber Monday.

7 Go-To Halloween Products To Sell Online


Halloween-themed jewelry. Online shops focused on jewelry should consider sourcing Halloween-themed pieces to sell during October. There are many dropshipping options for ecommerce jewelry retailers, making it an option that doesn’t require a huge investment in resources or inventory.

100+ Simple Crafts To Make And Sell Online

eCommerce CEO

9 Jewelry Product Ideas. Selling homemade jewelry is one of the most common ways to cash in. People are piling up to purchase homemade jewelry online because of the convenience. In fact, the ecommerce jewelry market grows at a 6% rate yearly with the US in second place at $2.7

Ecommerce Email Marketing: Industry Performance Benchmarks


Jewelry & Accessories. Jewelry & Accessories. Jewelry & accessory retailers. Jewelry & Accessories. Jewelry & Accessories. Jewelry & Accessories.

How to (Realistically) Start an Online Ecommerce Business That Actually Grows


– Daniella Park, Designer, Webmaster, SEO expert, Jewelry Maker, One woman show, Doing It Sober. Why people are starting online businesses. The most popular course at Stanford isn’t a STEM class. It isn’t in entrepreneurship, how to start a business, nor coding.

Amazon Advertising Launches New Targeting Options For Sponsored Products


Here’s an example of a category-based campaign with added refinement strategy: A jewelry company creates a campaign based around its best reviewed Wedding/Bridal Jewelry sets and targets “Women’s Jewelry Sets.”

The Power of Trusting Your Gut: How One Ecommerce Entrepreneur Rebuilt a Failing Business, One Product and Customer at a Time


In the early days of her career as a jewelry maker, she fed off of the creativity and energy that went into every item she made and sold to her customers. I started wearing my jewelry out in college, and people started buying it off of my neck, literally,” said Seibels.

Milano Diamond Gallery Selects Retail and Point of Sale (POS) Solution from Cegid


Retail jewelry chain chooses Yourcegid Retail connected commerce solution to achieve real-time visibility into daily operations across 40+ stores in over a dozen countries.

What is Amazon Handmade?


There is a wide range of subcategories you can choose from such as jewelry, clothing, artwork, and pet supplies. Jewelry. Amazon Handmade is the marketplace giant’s answer to Etsy. Though many people haven’t heard about Amazon Handmade, it’s been around since 2015.

The Dos and Don’ts of Cross-Category Upsell Campaigns


For example, a Zaius customer used cross-category intelligence to discovered that a large number of shoppers who made their first purchase in their Jewelry & Watches category were likely to make a second or third purchase from their Kitchen & Dining category relatively soon afterwards. In the above example, customers were purchasing first from the Jewelry & Watches category, then the Kitchen & Dining category – not the other way around.

Andie Swim: Fixing a broken industry purchasing funnel for good


Ecommerce vertical: Direct to consumer (Apparel & Jewelry). Why they won. Andie Swim won the Innovation Award for Product Innovation. For creating a product experience that extends far beyond the product itself. Business stats. Founder: Melanie Travis.

Flip Flop Shops: Multi-store pick, pack, ship and in-store pickup


Ecommerce vertical: Apparel & Jewelry. Why they won. Silk Software was a finalist for the Innovation Award for Agency Innovation for their work on Flip Flop Shops.

Starboard Cruise ‘Fun Shops’ Less About Transactions Than Creating Experiences

Retail TouchPoints

But the tour also opened up a chance for men in attendance to learn more about jewelry, watch and cologne brands with the tutorial “The Gentleman’s Guide to Love & Life.” By Glenn Taylor, Senior Editor For some people shopping, a.k.a.

International Ecommerce: Preparing Your Brand to Go Abroad


Jewelry retailer Mejuri charges in USD and CAD, but it also suggests a method that international customers can use to work out the prices in their local currency.

What to Sell in 2018: How to Find a Product Niche and Start Selling Online


I realized that you can’t wear your race medal around to show off your accomplishment, so I create a new line of running themed jewelry and presented the line to a local running race director for her opinion on whether or not she thought this would be well received.

Targeting the Last Minute Shopper


Jewelry (bracelets, earrings, etc.). Targeting the Last Minute Shopper. Shopping for last minute gifts can be an arduous process. Shoppers can often feel a sense of hopelessness as they hurriedly search for suitable gifts.

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Springboard Retail Case Study: HandPicked

Springboard Retail

HandPicked, a growing retailer specializing in unique, handmade jewelry and gift items recently made the switch to Springboard Retail. First inspired 30 years ago by the culture of Mexico, the company works with artisan groups globally to design one-of-a-kind accessories. Based in Columbia, South Carolina, the business encompasses 16 stores, an ecommerce portal powered by BigCommerce , and a warehouse. Learn more about their story. Case Study

3 No-Cost eCommerce Marketing Strategies to Increase Conversions to your New Shopify Store

Traffic and Sales

If the product’s common enough (like jewelry, toothbrushes, or sunglasses), would you prefer an unknown brand over the rest? Have you ever clicked on a Facebook ad and dropped on an unfamiliar site with an unknown brand?

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet


It could be a car, furniture, jewelry or something that gives people one-of-a-kind goods. Thinking about launching an ecommerce business, but don’t know where to start? Well, an ecommerce business idea would be helpful. Of course, that’s just for starters.

7 Tactical Ways Every Business Can Use Local Marketing to Sell More


We are members of the Fair Trade Federation, as well as the Ethical Fashion Forum, Sustainable Brand Leader for Jewelry Award. Location-based marketing is part of our daily lives as consumers.

Seriously Silly Socks: Personalization + pick, pack, ship simplification.


Ecommerce vertical: Apparel & Jewelry. Why they won. Seriously Silly Socks won the Innovation Awards Grand Prize of $10,000 and a fully paid trip to a Retail Conference of their choice.

How to Send Effective Web Push Notifications


Episode 62 – How to Sell More Using Humor with Lianna Patch

eCommerce Evolution

How a jewelry store leverage humor for double digit improvements in conversion rates. Interested in better email campaigns, more persuasive product detail pages and more irresistible videos? Maybe you need to start incorporating a little humor. .

44 Pieces of Entrepreneur-to-Entrepreneur Business Advice


Melody Tabman – Owner and Designer, Milestones Sports Jewelry. I had a very successful advertising sales career for 24 years and when I told my friends what I was going to start a jewelry business-themed to runners, they all thought I was crazy. Always be learning.

The Expert Loyalty Program Tips You Need for Your Industry

Demac Media

Luckily for you, we’ve put together a list of the most important features for reward programs in cosmetics, apparel, food & beverage, jewelry, and subscriptions. Jewelry Pro Tip: Incentivize Amazing Visuals.