Best Practices For Jewelry Stores Moving To E-Commerce

Retail TouchPoints

By Jennie Pastor, Kavador Jewelry stores in the U.S. According to industry data, nearly 1,200 retail fine jewelry stores closed in 2016, an increase of more than 50% from the prior year. Standing Apart There are of course a few “big brand” jewelry stores, but these are the exception.

Jewelry & Accessories Ecommerce Site Design


When you’re selling jewelry and accessories online, you are selling details and final touches. Here’s how 13 jewelry & accessories brands nailed their ecommerce site design. Leading Jewelry Brands Choose BigCommerce. Start Selling Jewelry Online.

Data-driven email marketing strategies for jewelry & accessory retailers


Want to know the secrets of the top performing jewelry & accessory retailers? Let’s take a look at the sending strategy (and emails) of two top performing abandoned cart flows in the jewelry & accessories industry. Blog Post Email Marketing abandoned carts accessories jewelry

How to Sell Jewelry Online: The Detailed Guide

Ecommerce Platforms

Are you looking for a really good reason to sell jewelry online? How about the fact that 29 million people purchase jewelry on a daily basis? If you're here to learn how to sell jewelry online, you've come to the right place. Why Should You Buy and Sell Jewelry Online?

Shine Like A Tiffany Diamond: 6 Best Practices for Jewelry Brands


Following that logic, many jewelry brands underinvest in digital… and it shows. Most jewelry purchases do happen in-store, but the customer journey is longer and more complicated than ever, with many digital touchpoints along the way. Jewelry can be difficult to contextualize online.

Shine Like A Tiffany Diamond: 6 Best Practices for Jewelry Brands


Following that logic, many jewelry brands underinvest in digital… and it shows. Most jewelry purchases do happen in-store, but the customer journey is longer and more complicated than ever, with many digital touchpoints along the way. When it comes to delivering a modern, omnichannel shopping experience, jewelry brands perform poorly relative to other categories, according to our Retail Personalization Index evaluations. Jewelry can be difficult to contextualize online.

Tech Is the New Jewelry; Connect With Your Mom This Mother's Day


Stressing about the perfect gift for mom this year as Mother’s Day quickly approaches? It seems we’re all trying to outdo last year’s gift or in my case, trying to one up our siblings with a better gift. An NRF survey conducted by Prosper Insights & Analytics revealed shoppers will spend the most ever this Mother’s Day, averaging about $186 a purchase. Wireless Trends Retail Marketing

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Annoushka: Crafting Rich Storytelling Campaigns


Removing Creative Limits The Annoushka brand is as much about its namesake, Annoushka Ducas as it is about its beautiful jewelry. The brand […]. The post Annoushka: Crafting Rich Storytelling Campaigns appeared first on Zmags.

Philippe V: Uniting master craftsmanship with smart commerce technology


Philippe V, luxury eyewear, jewelry, and accessories brand, was created by Philippe Vergez and Thierry Halbroth in response to a collective consumer desire for individualism in an increasingly homogenized world.

Finding Dropshipping Companies & Suppliers (Free Directory Updated for 2018)


Jewelry. Sunrise Wholesale is a general wholesaler and dropshipper that offers 15,000 products in categories like home decor, sports and fitness, jewelry, garden decorations and more. Their products include beauty products, electronics, jewelry and more. Richard Cannon Jewelry.

Purchase Attribution: Taking Marketing Attribution Beyond Channels


Because the retailer mentioned above learned that shoppers who made their first purchase in Jewelry & Watches were likely to visit the Kitchen & Dining category soon after, they were able to recommend kitchenware products to their shoppers who had recently bought jewelry.

The 19 Most Innovative Ecommerce Brands of 2017


Silver Jewelry Club has you beat. Those verticals include: Apparel & Jewelry. Silver Jewelry Club. Silver Jewelry Club : The newest flash sale site on the block. Silver Jewelry Club was a finalist for the Innovation Awards.

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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase


Jewelry brand Dannijo was only set up in 2008, but it already counts Beyonce and Sarah Jessica as fans. Fans are everything. These are the people who love your brand and your products so much they can’t wait to tell their friends.

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7 Go-To Halloween Products To Sell Online


Halloween-themed jewelry. Online shops focused on jewelry should consider sourcing Halloween-themed pieces to sell during October. There are many dropshipping options for ecommerce jewelry retailers, making it an option that doesn’t require a huge investment in resources or inventory.

Why Change Is So Scary For Retailers — And How They Need To Overcome The Fear

Retail TouchPoints

We met with prospective clients recently who once worked at jewelry stores that have closed. Now, they are creating a concierge service to connect consumers who want to buy jewelry with the purveyors of beautiful diamonds and rubies.

Promotional Effectiveness Metrics & Email Capture Benchmarks Across 10 Ecommerce Industries [2018 Report]


Jewelry. Jewelry. Jewelry. Jewelry. Jewelry Industry Promotional Effectiveness Benchmarks. The jewelry industry in ecommerce holds includes websites such as and Fossil. The jewelry industry has email capture rates at 8.08%.

The 10 Best Cyber Monday Emails of 2017


This email from Katie Dean Jewelry is a great example because it uses creative copy to appeal to jewelry fans. What jewelry lover doesn’t want to sparkle for less? Every year, we eagerly await the arrival of the most unique of all days in ecommerce: Cyber Monday.

dutil.: Removing gender barriers from the online shopping experience


Ecommerce vertical: Direct to consumer (Apparel & Jewelry). Why they won. dutil. was a finalist for the Innovation Awards. For creative use of custom fields at the product level to fill industry and brand needs. Business stats.

International Ecommerce: Preparing Your Brand to Go Abroad


Jewelry retailer Mejuri charges in USD and CAD, but it also suggests a method that international customers can use to work out the prices in their local currency.

Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success


Interestingly, however, apart from Fashion & Jewelry merchants, desktop purchases accounted for a higher percentage of overall revenue across industries, despite making up a lower percentage of orders. Fashion & Jewelry. Fashion & Jewelry Cyber Week 2017 YoY GMV.

The Power of Trusting Your Gut: How One Ecommerce Entrepreneur Rebuilt a Failing Business, One Product and Customer at a Time


In the early days of her career as a jewelry maker, she fed off of the creativity and energy that went into every item she made and sold to her customers. I started wearing my jewelry out in college, and people started buying it off of my neck, literally,” said Seibels.

Starboard Cruise ‘Fun Shops’ Less About Transactions Than Creating Experiences

Retail TouchPoints

But the tour also opened up a chance for men in attendance to learn more about jewelry, watch and cologne brands with the tutorial “The Gentleman’s Guide to Love & Life.” By Glenn Taylor, Senior Editor For some people shopping, a.k.a.

Ecommerce Email Marketing: Industry Performance Benchmarks


Jewelry & Accessories. Jewelry & Accessories. Jewelry & accessory retailers. Jewelry & Accessories. Jewelry & Accessories. Jewelry & Accessories.

Milano Diamond Gallery Selects Retail and Point of Sale (POS) Solution from Cegid


Retail jewelry chain chooses Yourcegid Retail connected commerce solution to achieve real-time visibility into daily operations across 40+ stores in over a dozen countries.

The Dos and Don’ts of Cross-Category Upsell Campaigns


For example, a Zaius customer used cross-category intelligence to discovered that a large number of shoppers who made their first purchase in their Jewelry & Watches category were likely to make a second or third purchase from their Kitchen & Dining category relatively soon afterwards. In the above example, customers were purchasing first from the Jewelry & Watches category, then the Kitchen & Dining category – not the other way around.

Springboard Retail Case Study: HandPicked

Springboard Retail

HandPicked, a growing retailer specializing in unique, handmade jewelry and gift items recently made the switch to Springboard Retail. First inspired 30 years ago by the culture of Mexico, the company works with artisan groups globally to design one-of-a-kind accessories. Based in Columbia, South Carolina, the business encompasses 16 stores, an ecommerce portal powered by BigCommerce , and a warehouse. Learn more about their story. Case Study

3 No-Cost eCommerce Marketing Strategies to Increase Conversions to your New Shopify Store

Traffic and Sales

If the product’s common enough (like jewelry, toothbrushes, or sunglasses), would you prefer an unknown brand over the rest? Have you ever clicked on a Facebook ad and dropped on an unfamiliar site with an unknown brand?

How to (Realistically) Start an Online Ecommerce Business That Actually Grows


– Daniella Park, Designer, Webmaster, SEO expert, Jewelry Maker, One woman show, Doing It Sober. Why people are starting online businesses. The most popular course at Stanford isn’t a STEM class. It isn’t in entrepreneurship, how to start a business, nor coding.

How to Send Effective Web Push Notifications


Andie Swim: Fixing a broken industry purchasing funnel for good


Ecommerce vertical: Direct to consumer (Apparel & Jewelry). Why they won. Andie Swim won the Innovation Award for Product Innovation. For creating a product experience that extends far beyond the product itself. Business stats. Founder: Melanie Travis.

The Expert Loyalty Program Tips You Need for Your Industry

Demac Media

Luckily for you, we’ve put together a list of the most important features for reward programs in cosmetics, apparel, food & beverage, jewelry, and subscriptions. Jewelry Pro Tip: Incentivize Amazing Visuals.

Flip Flop Shops: Multi-store pick, pack, ship and in-store pickup


Ecommerce vertical: Apparel & Jewelry. Why they won. Silk Software was a finalist for the Innovation Award for Agency Innovation for their work on Flip Flop Shops.

Best Practices For Brand And Retailers: Harnessing The Impact Of Social Media

Retail TouchPoints

Natively geared towards e-Commerce and social media, Splashlight is a leading visual content creation company for world-class retailers, luxury, jewelry, apparel and athletic brands.

What to Sell in 2018: How to Find a Product Niche and Start Selling Online


I realized that you can’t wear your race medal around to show off your accomplishment, so I create a new line of running themed jewelry and presented the line to a local running race director for her opinion on whether or not she thought this would be well received.

5 February Digital Marketing Ideas for eCommerce

eCommerce Training Academy

You sell jewelry? Remind people what type of jewelry you specialize in. Everyone knows February as the month of love but there are many other opportunities for retailers to get noticed.

How to Start an Online Boutique: The Progressive Guide

Ecommerce Platforms

Likewise, clothing is similar to jewelry. It may sound like a good idea to take an approach similar to that of large fashion companies by selling everything from men's clothing to jewelry, pants, shirts, and socks.

Where Do Brands And Retailers Stand In The New Era Of Commerce?

Retail TouchPoints

Instagram recently announced expansion of their shopping feature to all fashion, apparel, jewelry and skin care brands. By Phil Chang, Hubba There’s a new era of commerce, one that no longer resembles the model that brands and retailers have been operating under for the past 20 years.

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet


It could be a car, furniture, jewelry or something that gives people one-of-a-kind goods. Thinking about launching an ecommerce business, but don’t know where to start? Well, an ecommerce business idea would be helpful. Of course, that’s just for starters.

Top 15 Niche Online Businesses For Inspiration

Ecommerce Platforms

This seller-driven e-store is a great place to shop for clothing, home décor, clothing, gifts, jewelry , rugs, beddings, wedding accessories and other custom made items. Glossier majorly offers all types of clothing, jewelry, and accessories at affordable process.

7 Tactical Ways Every Business Can Use Local Marketing to Sell More


We are members of the Fair Trade Federation, as well as the Ethical Fashion Forum, Sustainable Brand Leader for Jewelry Award. Location-based marketing is part of our daily lives as consumers.

The 5 Step Approach to Cross-Channel Customer Engagement


Recently, while browsing the Internet for random things, a display ad by a major jewelry store appeared on the right side of my laptop screen. The website didn’t mention any new jewelry line or any discounts. Your customers are everywhere.

6 International Holidays Online Retailers Should Capitalize On


During Japan’s summer bonus season, many shoppers spend their extra cash on luxury items such as jewelry, travel, and high-end apparel. As the ecommerce industry continues to grow globally, international shopping holidays can help boost sales overseas for US retailers.

Website of the Month: Blair Lauren Brown


For Blair Lauren Brown , jewelry making is more than just a passion, it's part of her family's legacy. Brown isn't just telling stories through her jewelry. Everyone knows the saying, "A picture is worth a thousand words," but that's especially true for jewelry design.