Segmenting and Personalizing the B2B Ecommerce Experience
Blue Acorn
SEPTEMBER 13, 2017
A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. This isn’t a fiction-writing seminar. If omnichannel centers on the customer, then it makes sense that omnichannel should center on a customer technology: the CRM. No one is omnichannel because we still have systems per channel.
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