Segmenting and Personalizing the B2B Ecommerce Experience
Blue Acorn
SEPTEMBER 13, 2017
A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. You can email buyers from Georgia in April and buyers from Oregon in June with product recommendations. Segmenting Sales Lead, Automate Content and Make Personalized Recommendations. This isn’t a fiction-writing seminar.
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