Forrester eCommerce

FEBRUARY 25, 2020

In the meantime, rules — including those applicable to data privacy — will continue to apply as normal. With Brexit official as of January 31, the UK and the EU now have just 10 months to hammer out the policy details of their separation. However, Google isn’t waiting for the end of the transition period […].

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

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