Liveintent

SEPTEMBER 14, 2021

Currently, advertisers are leaning on their agencies as well as ad tech and martech partners to strategize long-term solutions to address privacy changes. As previously indicated, the industry is leveraging — and will continue to leverage — a variety of solutions to address identity, targeting, and privacy in a world post third-party cookies.

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Omnisend

SEPTEMBER 14, 2021

Most impactful for email marketers though: users will be able to turn off open tracking with the Mail Privacy Protection feature, so that marketers won’t have reliable data on who opened their emails. Apple’s explanation for its Mail Privacy Protection feature. of all mobile email opens happen on an iPhone.

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Omnisend

SEPTEMBER 14, 2021

On a different note, over the past few years, there have been quite a few changes to digital channels in the name of privacy. Mike Jackness : I agree with some of these privacy changes and other parts of it are really frustrating. I think every data point is on the table at this point in the name of privacy.

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

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