How eCommerce brands can leverage email for third-party monetization
Liveintent
DECEMBER 7, 2020
As more ecommerce companies invest in monetizing their emails with third-party advertisements, they’re going to have some questions: How can I maintain brand safety? How should I segment audiences? Is it risky to ask readers to click away from my content? If email is one of my biggest sales-drivers, will this impact my overall business?
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