Liveintent

JUNE 1, 2021

As ad tech players have scrambled to develop identity solutions, LiveIntent has emerged uniquely equipped to provide a viable solution, because it already has a privacy-compliant, first-party identifier at the core of its technology, replacing the cookie with the hashed email.

Blog 62

Blog Management Technology Marketing 62

ROI Revolution

JUNE 1, 2021

With the iOS 14 privacy initiative quickly approaching, major social media apps like Facebook and Instagram will have less access to user activity data. Many are looking toward social commerce to keep users on the app through initiatives like Facebook Shops and Instagram’s new Shopping tab.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

eCommerce