Forrester eCommerce

MAY 26, 2021

It’s time to rethink how you approach and think about cybersecurity and privacy. Compliance is the floor and not equivalent to creating robust cybersecurity and privacy practices. Today, robust practices are necessary to create the culture and conditions required to meet today’s demands and truly differentiate your brand.

289

289

Forrester eCommerce

MAY 26, 2021

Diversity, Equity, and Inclusion (DEI) and Data Ethics are increasingly interconnected, and brands must do both well to foster authentic, meaningful, and sustainable customer relationships. .

Customer 316

Customer Marketing 316

Advertisement

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

eCommerce